Digital Marketing Manager

Title: Digital ABM Marketing Manager Duration: 6 Months Casual Contract with possibility of ExtensionLocation: Sydney CBDType: HybridJob DescriptionOur client is looking for an innovative Account-Based Marketing Manager who has the digital skills and drive to support country marketing teams across ANZ, India, Korea and Southeast Asia to engage and convert our target accounts. This regional role will partner country marketing teams on specific ABM campaigns to orchestrate 1:many and 1:few campaigns with the objective of generating pipeline, contact acquisition and digital engagement.The Account-Based Marketing Manager will generate awareness and convert demand by using a variety of marketing vehicles and tactics. The focus is on engaging target accounts to meet the business's growth objectives and drive new logo pipeline acceleration. This account-based marketer needs to be an excellent communicator with strong project management skills to work with cross-functional teams to deliver successful pipeline growth for ABM projects and programs.Key responsibilities covering the region:Develop and execute 1:many and 1:few ABM campaigns and plays by partnering with Country Marketing Teams across SEA, India, Korea and ANZ.Create, optimize, and analyze ABM campaigns on digital channels, webinars, emails and customized landing pages to drive ABM engagement.Leverage several MarTech tools to build, execute, and optimize ABM efforts, including Demand base One, Marketo, Drupal (CMS), High spot and Salesforce. Measure and track the performance of ABM campaigns with reports and analysis to optimize efforts toward pipeline goals.Manage, track, upload leads and tag web assets using SFDC (Salesforce).Manage and sort multiple country list of target accounts and re-targeting list of prospects to drive incremental digital engagement activities across digital channels. Working with our Global Social Team to manage complex content trackers for paid social campaigns in the region. Good grammar and a flare for headline ad copy writing for B2B content would be a good complement.Data cleansing and data sorting for leads management. (Good Excel skills required)Requirements:5-8 years of account-based digital marketing experienceExperience creating and delivering emails, events, webinars, and marketing campaigns that produce results.Knowledge of Demand base One (required), Salesforce and Marketo experience preferred.Ready to set off on an incredible career adventure? Take the leap and have a confidential discussion; please email me at Rizwan.Mohammed@adecco.com.au.To submit your application, please press APPLY NOW