Digital Marketing Manager

Afrox, a Linde companyDigital Marketing ManagerGermiston, GP, South Africa | req25641What You Will Enjoy DoingAs part of the organisation's ongoing development we are looking for a commercially focused, ambitious Digital Marketing Manager to drive our online eCommerce and account management channel to the next levelThis is a pivotal role within the company where you will drive the growth of the eChannel with a key focus on increasing online sales (upsell, cross sell & new business) and digital conversion to online self-service through sales and marketing activitiesWorking across the business, your key responsibility will be to develop and execute sales and marketing plans which drive customer acquisition, conversion, retention, business growth and drive ecommerce digitalisation initiatives (project manager)You will need to be prepared to challenge established thinking and to use your experience of best practice digital marketing to develop knowledge and understanding within the business, supported by excellent communication, influencing and analytical skillsYou are a driven self-starter with a keen ambition to succeed What Makes You GreatYou possess a degree in Digital Marketing, and you have already gained at least 4 years of experience in a related industrial environment including in-depth knowledge of analytics packages to monitor performance of the site and marketing programmes (e.g. Google Analytics, Google Ads and SEO applications) The successful candidate must have end to end knowledge of implementing Google ads campaigns internally within business (independent from agencies)Possesses strong project management skills; self-motivated, highly adaptable, and proactive in driving resultsDemonstrates the ability to implement new eCommerce tools and has a foundational understanding of HTML, Java, and CSSResults oriented with demonstrable track record of success including a proven track record of exceeding goals and reporting on performance and insights to senior leadership (including campaigns and initiatives) Familiar with AB testing, the ability to analyze and act on the outcome of the testingWhy you will love working with usAfrox is a market leader in gases and welding products and part of Linde. Integrity, compliance and ethics are driving forces behind our dealings with customers. Afrox employees take pride in what they do and turn every challenge into an opportunity.What we offer you!At Linde, the sky is not the limit. If you’re looking to build a career where your work reaches beyond your job description and betters the people with whom you work, the communities we serve, and the world in which we all live, at Linde, your opportunities are limitless. Be Linde. Be Limitless.Have we inspired you? Lets talk about itWe are looking forward to receiving your complete application via our online job market.Any designations used of course apply to persons of all genders. The form of speech used here is for simplicity only.The employment decision shall be informed by the Employment Equity Plan of the company. It is the company’s intention to promote equity (race, gender and disability) through the filling of this post(s) with a candidate whose transfer / promotion / appointment will promote representatively in line with the numerical targets as contained in our Employment Equity Plan. The company reserves the right to withdraw posts, if by doing so, the interests of the Company will be best served.Afrox, a Linde company acts responsibly towards its shareholders, business partners, employees, society and the environment in every one of its business areas, regions and locations across the globe. The company is committed to technologies and products that unite the goals of customer value and sustainable development.l