Digital Marketing Manager

About AkkuroAt Akkuro, we’re redefining what’s possible in financial technology. Our mission is to empower financial institutions to move faster, integrate smarter and scale without limits. With a truly modular platform, Akkuro delivers unmatched flexibility across lending, payments, deposits, investments and more. All without disrupting existing systems.By combining best-in-class technology with real-time adaptability, we help banks and fintechs future-proof their infrastructure and stay ahead in an ever-evolving financial landscape. Akkuro stands at the forefront of fintech innovation, driving transformation across the industry. To accelerate growth and make a significant impact in global financial markets, we’re building a structured approach for national and international market introduction. That’s where you come in. As our Digital Marketer, you’ll shape strategies that position Akkuro at the forefront of fintech innovation and drive adoption across diverse markets.If you want to shape the future of financial infrastructure alongside a team that values innovation, ambition and impact, Akkuro is the place to be.Role overviewWe’re looking for an experienced, data-driven Digital Marketing Manager to join our growing team in Amsterdam. In this high-impact role, you will own the digital marketing funnel, drive our MarTech ecosystem and work cross-functionally to execute campaigns that move the business forward.You’ll collaborate closely with marketing teams across all Akkuro business lines in the Netherlands and abroad and are responsible for building a scalable, insight-driven digital engine that generates high-quality leads, accelerates pipeline growth and strengthens Akkuro’s position as a fintech innovator. If you thrive in a fast-paced environment and love turning strategy into measurable results, we’d love to meet you.What you’ll doStrategy Develop and lead a cohesive digital marketing strategy aligned with business and revenue goalsDesign and implement funnel strategies, including lead nurturing flows and lead scoring modelsOwn and optimize Akkuro’s MarTech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, etc.)Drive innovation in digital channels, formats, creative approaches and targeting methodsExecution & optimizationPlan, execute, and optimize multi-channel campaigns (email, paid media, SEO/SEM, GEO, social, website)Implement A/B testing and always-on performance improvementsAnalyze performance data to inform decision-making and maximize ROIEnsure consistent message alignment and funnel cohesion across all touch pointsCollaborationWork closely with the Field Marketers and sales across our business lines Align digital initiatives with broader go-to-market strategy and commercial prioritiesSupport sales enablement through insight-driven campaigns and data transparencyMeasurement & reportingDefine KPIs and build dashboards to track campaign performance, lead quality and pipeline contributionTranslate insights into clear recommendations for stakeholdersYour profileBachelor’s or Master’s degree in Marketing, Digital Media or a related field5+ years of experience in digital marketing, ideally in B2B SaaS or FintechHands-on expertise with HubSpot (automation, workflows, reporting)Strong command of Google Ads and LinkedIn Campaign Manager Solid understanding of SEO/SEM, Google Analytics, Tag Manager and campaign attributionExperience with Hubspot CMS platformProven experience with A/B testing and conversion rate optimizationSoft skillsProactive, hands-on, and detail-orientedComfortable working in a fast-paced, evolving environmentData-driven mindset with strong analytical skillsCustomer-focused communicator with a bias for actionStrong project management skills and the ability to work cross-functionallyWhat we offer: as part of Topicus, we combine the stability of an established tech group with the agility of a fast-growing fintech innovator. We offer a competitive salary, excellent secondary benefits and plenty of opportunities to develop yourself further. You’ll also enjoy great team events and company celebrations that make working at Akkuro more than just a job. We’d love to tell you more about what makes our culture unique.