Expert VA

Digital Marketing Manager

Posted: 2 days ago

Job Description

About the Role:As our Marketing Manager, you will be responsible for developing and executing marketing strategies focused on generating high-quality leads that convert into clients. You will lead the marketing team and collaborate with sales, recruitment, and operations to ensure alignment and consistency in messaging, outreach, and brand positioning. This role requires someone with strong initiative, creativity, and proven experience in digital marketing—ideally within the staffing or outsourcing industry.Leading and managing the marketing team to ensure all efforts align with company goalsDeveloping and executing lead generation strategies targeting staffing agencies and startupsDriving SEO optimization to increase website traffic and search engine rankingsOverseeing blog content, newsletters, and other written materials to engage and educate potential clientsManaging email marketing campaigns using platforms like GoHighLevel (GHL)Creating and executing social media strategies to build awareness and drive trafficOptimizing website performance to improve user experience and conversion ratesUsing tools like SEMrush, GHL, and Google Analytics to monitor campaign performance and make data-driven decisionsCollaborating with sales, recruitment, and operations to ensure consistent branding and messaging across all channelsIdentifying new marketing channels and growth opportunitiesRequirementsIs highly proactive, reliable, and committed to delivering resultsHas a strong background in digital marketing, especially in the staffing or outsourcing spaceUnderstands how to generate leads and convert them into sales through effective marketingHas 1 to 3+ years of experience in a marketing leadership roleHas hands-on experience with SEO tools (like SEMrush), CRM/automation platforms (like GHL), and social media managementHas strong communication and content creation skillsCan manage multiple projects and meet deadlines with minimal supervisionUnderstands the unique challenges and opportunities of remote staffing, especially in the Filipino talent marketIf you’re looking for a role where you can take ownership, lead a team, and make a real impact—this could be the perfect fit.Understands the unique dynamics of the remote staffing market, particularly in positioning Filipino talent as a high-value solution for international teamsBenefitsA collaborative and growth-focused remote environmentOpportunity to work at the intersection of global staffing and digital marketingAutonomy to innovate and leadCompetitive compensation and performance bonusesHMOPTO

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