Digital Marketing Manager

Client Company Introduction: The company empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking. Opening: Digital Marketing ManagerJob Descriptions: The Digital Marketing Manager at the company will spearhead the firms digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities, capable of making data-driven decisions that deliver measurable results.As a client-facing leader, the Digital Marketing Manager will manage cross-platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients Key Responsibilities1. Strategic Leadership & Digital GrowthDevelop, implement, and oversee comprehensive digital marketing strategies across all major platforms.Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement.Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking.Lead digital transformation initiatives for client projects and internal brand positioning.2. Client Relationship & Account ManagementServe as the primary client liaison for digital marketing initiatives.Translate client goals into strategic campaigns and actionable marketing roadmaps.Conduct performance reviews and data-driven presentations for clients and leadership.Support business development with marketing insights, proposal contributions, and digital strategy presentations.3. Team Leadership & MentorshipLead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning.Assign objectives and oversee execution across design, content, performance, and analytics teams.Drive operational excellence by defining SOPs and ensuring adherence to best practices.Recruit, train, and evaluate team members for continuous professional growth.4. Performance Marketing & AnalyticsManage high-budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms.Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization.Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes.Present monthly analytics dashboards and performance reviews to the executive leadership team.5. Brand, Content & Creative DirectionOversee all digital content creation ensuring consistent storytelling and brand tone.Collaborate with creative designers and copywriters to deliver innovative, platform-specific assets.Ensure brand messaging aligns across social, website, email, and eCommerce platforms.Approve campaign visuals, product banners, and content calendars before execution.6. Innovation & Trend AnalysisStay updated with evolving digital platforms, technologies, and algorithm changes.Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing).Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.Qualifications & ExperienceBachelors or Masters degree in Marketing, Business Administration, or a related field.4+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements.Strong expertise in SEO, PPC, content strategy, and performance marketing.Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.Excellent leadership, analytical, and presentation skills.Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.Core CompetenciesStrategic Leadership & Decision-MakingClient Communication & Stakeholder ManagementMulti-Channel Campaign StrategyData-Driven Performance OptimizationBrand Storytelling & Creative OversightTeam Development & MentorshipMarket Research & Trend ForesightPerformance Indicators (KPIs)Campaign ROI and conversion improvementClient satisfaction and retention levelsGrowth in social and eCommerce visibilityTeam performance and project delivery consistencyRevenue contribution from digital channelsInnovation and adoption of new digital toolsOther Details: Experience: 4+ years Timing: 1pm-10pm or 11am-8pm Working Days: Monday to Friday Working Mode: Onsite - Full Time Salary: Depends on experience/expertise Location: Karachi, Pakistan