Digital Marketing Manager

We are seeking a Digital Marketing Manager to lead and execute marketing strategies that drive brand positioning, engagement, and lead generation across a portfolio of communities and business lines. This role requires a strong mix of strategic thinking, hands-on digital marketing expertise, and the ability to guide cross-functional teams toward measurable results.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies, including paid media, social media, email, website optimization, and SEO/SEM initiativesElevate community and brand positioning through online channels, differentiating from competition with clear, compelling messagingPartner with sales leaders to understand occupancy and growth goals, offering strategic marketing solutions that support lead generation and conversionPlan and execute digital campaigns to support events, promotions, and long-term brand awarenessLead the creation and management of content across digital platforms, ensuring alignment with brand voice and objectivesCollaborate with internal and external creative teams to develop marketing assets (ads, landing pages, email campaigns, social media content, videos, etc.)Manage and oversee campaign calendars, timelines, and approvals to ensure on-time and high-quality executionUse analytics tools (Salesforce, Power BI, Google Analytics, social media dashboards) to track campaign performance, optimize ROI, and report actionable insightsMaintain up-to-date websites and digital properties, ensuring accuracy of content, imagery, and offersResearch and implement best practices in digital marketing, testing new channels, formats, and technologies (e.g., AI tools, marketing automation)Provide guidance and training to sales teams on leveraging digital marketing campaigns to reach occupancy and engagement targetsCollaborate with cross-functional teams to support initiatives in related areas, such as post-acute care or specialized service linesRequirementsBachelor's degree in Marketing, Communications, Business, or a related fieldMinimum of 4 years of experience in digital marketing, with expertise in multi-channel campaign execution, analytics, and project managementExperience in healthcare, senior services, or hospitality is a plusStrong communication, leadership, and project management skillsProficiency with marketing platforms and tools (Google Ads, Meta Ads Manager, Salesforce, HubSpot/Marketo, SEO/SEM tools, etc.)Travel Requirements: Occasional travel within the U.S. for meetings, planning sessions, or industry conferences (approximately 30 days per year)Benefits🎄 Christmas Bonus: 30 days, to be paid in December🩺 Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN🩹 Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements😁 Dental Insurance: Always smile with confidence!💼 Life Insurance 🌴 Vacation Days: 12 vacation days+ 📅 Floating Holidays: 3📱 Cell Phone Reimbursement & Transportation Subsidy🌐 Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work🌍 Multicultural Exposure: Work with operations within Mexico and the United States🎉 MezTal Internal Events: Strike a healthy balance between your professional and personal goals💸 Exclusive Discounts: Benefits with different companies for being part of MezTal📚 Academic Agreements: Access to national universities and language schools🚀 Career Growth: We will search for the best conditions for progressing in your career