Digital Marketing Manager

Job Title: Digital Marketing Manager Location: Begumpet, HyderabadWork Mode: WFOJob Type: Full-TimeRequired Exp. – 6+ years.Role OverviewWe are seeking a visionary Digital Marketing Manager to lead AI-powered marketing strategies with a strong focus on SEO, LLM (Large Language Model) ranking, social media growth, and lead generation on a target-driven basis. This role requires a strategic leader and hands-on executor who can leverage AI, automation, and advanced digital strategies to deliver measurable business growth.Core Responsibilities:1. SEO & LLM RankingBuild LLM-first SEO frameworks to rank in AI-powered search platforms like ChatGPT, Gemini, Claude, and Perplexity.Optimize web assets for semantic search, conversational queries, and structured data.Conduct competitor/market analysis to identify LLM ranking opportunities.2. Target-Driven Lead GenerationOwn end-to-end lead generation strategy (organic, paid, and AI-driven funnels).Design and execute target-based campaigns aligned with monthly and quarterly sales goals.Implement multi-channel demand generation (Google Ads, LinkedIn Ads, Meta, Email, Influencer Partnerships).Use AI for predictive lead scoring, audience segmentation, and intent-based targeting.Continuously optimize CPL (Cost per Lead) and improve MQL → SQL → Revenue conversion rates.3. AI-Powered Marketing & AutomationBuild autonomous marketing workflows using AI and automation platforms (Zapier, HubSpot AI, Salesforce Einstein, Marketo).Leverage generative AI for personalized campaigns, scalable content, and chat-driven engagement.Automate reporting, lead nurturing, and pipeline management.4. Social Media & GrowthCreate cross-platform growth strategies for engagement, community building, and lead generation.Use AI-powered social listening to track trends, identify influencers, and manage brand reputation.Run paid + organic campaigns optimized for conversions and awareness.5. Leadership & CollaborationLead and mentor a digital marketing team (SEO, content, performance ads, social media, automation specialists).Collaborate with sales, project managers, and product teams to align digital activities with revenue targets.Drive a performance-driven culture, ensuring accountability and innovation across the team.6. Analytics & ReportingBuild real-time dashboards integrating GA4, Looker Studio, BigQuery, and AI-based BI tools.Track KPIs: leads generated vs. targets, ROI, automation efficiency, LLM visibility share, conversion rates.Deliver monthly/quarterly reports to leadership, with actionable recommendations.Key Skills & CompetenciesProven expertise in target-driven lead generation (B2B & B2C).Mastery in SEO + LLM optimization for emerging AI search.Advanced knowledge of AI-powered marketing, automation, and growth hacking.Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Programmatic DSPs.Strong leadership, cross-functional collaboration, and decision-making skills.Analytical mindset with the ability to convert data into actionable strategy.QualificationsBachelor’s/Master’s in Marketing, Business, or Analytics.6–10 years of hands-on digital marketing experience, with at least 3 years in a managerial role.Demonstrated track record of meeting or exceeding lead generation targets.Certifications in AI-driven marketing, SEO, or digital automation tools are a plus.Performance Metrics (KPIs)Qualified Leads Generated vs. Targets (MQLs, SQLs).Cost per Lead (CPL) and ROI.Organic + AI-driven visibility in search engines & LLMs.% of marketing processes automated.Team productivity and campaign success rates.Apply Now!If you are interested in the above position, please share your updated resume at pavan@varundigitalmedia.com.8341569819.