Digital Marketing Manager

Job DescriptionVeikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.Digital Marketing ManagerThe future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.We’re strengthening our Betting and iCasino teams with true iGaming experts: people with international experience, a hunger for success, and a persistent drive to win. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.Do you want to help shape the future of digital marketing in the gaming industry? Are you passionate about driving growth through data-driven strategies and innovative campaigns? If your answer is yes, you might be the person we’re looking for!We are seeking a Digital Marketing Manager to join our Growth & Sales team in the Sales & Marketing unit in a permanent, full-time role. In this position, you will play a key role in planning and executing digital marketing campaigns that drive customer acquisition and business growth. You’ll be responsible for designing strategies, managing budgets, and optimizing performance across multiple channels such as Programmatic, Social Media, Online Video, and Digital Out-of-Home. Your work will include tracking KPIs, improving Customer Acquisition Costs, and collaborating with external partners like media agencies and data providers.You Will Thrive In This Position, If You HaveAn open-minded, growth-oriented mindsetAt least 5 years of experience in digital marketing, in D2C customer acquisition, international gaming or at a media agencyProven track record in building effective customer acquisition strategies and campaignsStrong background in multichannel campaign planning and optimization (RTB, Social Media, Online Video, DOOH)Hands-on experience in channel-specific optimization and developmentExcellent analytical skills and a deep understanding of data utilizationConsidered An AdvantageFluency in English is essential; Finnish is a plus Knowledge of MMM, attribution/contribution modeling, and reporting dashboardsInterest in automation and AI-driven tools for digital marketing We OfferA workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it.Excellent employee benefits. You can read more about us and our benefits from here. It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.The position is located at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. We work flexibly in a hybrid model. The position is permanent and full-time.Interested? Awesome! Please send your application with CV and salary request no later than 16.11.2025. We are excited to hear from you!For any inquiries about the position don't hesitate to contact Joni Ulma, Sales Growth Lead by email (firstname.lastname@veikkaus.fi)A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidateAbout UsVeikkaus on jokaisen suomalaisten oma peliyhtiö, joka kehittää vastuullista ja viihdyttävää rahapelaamista. Tarjoamme merkityksellisiä tehtäviä, kasvun mahdollisuuksia ja työyhteisön, jossa välittäminen, yhdessä tekeminen ja rohkeus näkyvät arjessa. Haluamme, että jokainen voi kehittyä, onnistua ja olla oma itsensä – samalla kun rakennamme menestystä yhdessä.Paremman pelin puolesta – ja työelämän.