Digital Marketing Operations Manager

Role OverviewThe Digital Marketing Operations Manager will oversee and coordinate all marketing and operational efforts across the company’s digital ecosystem. This role requires a strategic thinker who is also a hands-on executor — someone capable of leading teams, managing campaigns, optimizing performance, and building long-term partnerships. You will play a key role in aligning business objectives with marketing strategy, ensuring that every campaign directly contributes to measurable growth.Key Responsibilities1. Marketing Strategy & ExecutionPlan and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, influencer, and affiliate).Manage and optimize paid advertising campaigns on Meta, Google, TikTok, YouTube, and LinkedIn.Develop and manage content calendars for blogs, social media, and email newsletters.Build marketing funnels, landing pages, and performance dashboards for lead generation and conversion tracking.Continuously analyze campaign data to optimize ROI and customer acquisition costs.2. Brand, PR & PartnershipsDevelop and maintain partnerships with influencers, media outlets, and affiliate partners.Plan PR campaigns, digital activations, and events to increase brand visibility and engagement.Manage media buying and ensure all marketing materials align with company values and regional compliance standards.Lead partnership initiatives across East and West Africa, negotiating collaboration terms with agencies, vendors, and content creators.3. Team Leadership & OperationsSupervise a multidisciplinary team (content creators, designers, performance marketers, analysts, and community managers).Implement Standard Operating Procedures (SOPs) and reporting systems to improve workflow efficiency.Coordinate daily operations between marketing, tech, and business development teams.Ensure projects and campaigns are completed on time, within budget, and aligned with company KPIs.Provide mentorship, training, and clear performance goals for team members.4. Analytics, Budget & ReportingDefine KPIs and track marketing ROI, CAC, LTV, CTR, CPC, and engagement metrics.Manage and allocate marketing budgets efficiently to ensure maximum returns on ad spend (ROAS).Use tools such as Google Analytics, Meta Business Suite, SEMrush, Ahrefs, and HubSpot (or similar CRMs).Prepare weekly and monthly reports for executive review, with actionable insights and recommendations.5. Product Growth & MonetizationLead initiatives for user acquisition, retention, and conversion optimization.Oversee growth experiments, campaign funnels, and A/B testing for performance improvement.Support monetization strategies for digital products, memberships, and affiliate programs.Collaborate with business development teams to design campaigns that drive revenue and user engagement.Required Skills & CapacityCategoryRequirementsExperience4–7+ years in digital marketing or operations management for tech startups, SaaS, or e-commerce platforms.EducationBachelor’s or Master’s degree in Marketing, Business, or Computer Science.Technical SkillsProficiency in Google Ads, Meta Ads, TikTok Ads, SEO/SEM (SEMrush, Ahrefs), and data analytics.Project ManagementExperienced in Notion, Trello, or Asana for campaign and workflow management.Creative OversightFamiliarity with Canva, Figma, or Adobe Suite for creative direction and approvals.CommunicationFluent in English and Kinyarwanda (spoken and written); Luganda or Swahili is an added advantage.Regional UnderstandingDeep knowledge of East African markets in particular and global in general, digital behavior, and cultural dynamics.Work Environment & FlexibilityHybrid work setup: flexibility to operate between Uganda and Rwanda.Occasional regional travel for partnership meetings, campaigns, and events.Dynamic and creative team culture with performance-driven accountability.Personality & Work EthicEntrepreneurial, proactive, and data-driven.Strong communication and leadership skills, able to inspire and manage diverse teams.Excellent multitasking and time management abilities.High integrity, confidentiality, and commitment to company growth.Deep passion for African innovation, digital ecosystems, and community empowerment.Performance Indicators (KPIs)Monthly active user (MAU) growth rate.ROI of paid and organic marketing campaigns.Number and quality of partnerships or collaborations.Achievement of conversion and retention targets.Efficiency in campaign delivery and team performance.Career Growth & CompensationCompetitive salary based on experience.Performance-based bonuses and incentive packages.Clear promotion path toward Regional Head of Growth or Chief Marketing Officer (CMO) roles.Access to training and professional development opportunities.Application InstructionsInterested candidates should submit:An updated CV (with contact information).A short cover letter describing:Key marketing achievements.Familiarity with East African digital markets.Previous experience managing campaigns or teams.Links to sample work, reports, or digital campaigns (if available).Send your application to itundanet@gmail.com with the subject line: “Application – Digital Marketing Operations Manager (Uganda/Kigali)”