Digital Marketing & Social Media Marketing Executive

Company: Cottonking (Retail Franchise Stores)Location: Prabhat Road, Pune (Work From Office Role) Experience Required: 6 Months - 1 YearAbout Cottonking:Cottonking is a leading men’s wear retail brand with 250+ stores across India, known for innovation in cotton fashion. We are expanding our digital presence and are looking for a Digital Marketing & Social Media Executive who can handle online campaigns, influencer collaborations, and social media engagement effectively.Key Responsibilities:🔹 Digital Marketing (Primary Role):Plan, execute, and monitor Google Ads campaigns — Search, Display, Shopping, and YouTube Ads.Manage Meta Ads (Facebook & Instagram) for brand awareness and performance campaigns.Conduct keyword research, ad copywriting, audience segmentation, and budget optimization.Track campaign performance, analyze data, and prepare reports (CTR, CPC, conversions, ROI).Suggest and implement improvements for better ad performance and ROI.🔹 Social Media & Influencer Marketing (Secondary Role):Support content planning and posting across Instagram, Facebook, YouTube, and LinkedIn.Collaborate with the design team for ad creatives, reels, and promotional content.Coordinate with influencers and creators for product promotions and brand campaigns.Track social engagement, audience growth, and influencer campaign outcomes.Nice to Have:• Experience with retail, fashion, or e-commerce brands.• Knowledge of basic SEO and content marketing.• Interest in creative ad ideas and storytelling.