Digital Marketing Specialist

Digital Marketing Specialist$75-85k Cleveland, OH (3 days on site, 2 days remote)Bell & Associates is partnering with a great repeat client of ours in the Cleveland area looking for a Digital Marketing Specialist to join their growing team.Key Responsibilities• Plan and execute all digital marketing campaigns, including SEO/SEM, email, socialmedia, and display advertising.• Design, build, and maintain our social media presence across platforms.Experience with Facebook advertising preferred• Measure and report performance of all digital marketing campaigns and assessagainst goals (ROI and KPIs).• Identify trends and insights, and optimize spend and performance based on theinsights.• Collaborate with internal teams to create landing pages and optimize userexperience.• Utilize strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and touchpoints.• Manage and improve the company’s presence on search engines through SEOstrategies.• Stay up-to-date with the latest trends and best practices in online marketing andmeasurement.Qualifications• Bachelor’s degree in Marketing, Communications, or related field.• Proven experience in digital marketing or related role, minimum 3 to 5 yearspreferred• Strong understanding of current online marketing concepts, strategy, and bestpractices.• Experience with SEO, PPC, email marketing, and social media.• Proficiency in marketing software (e.g., Google Analytics, Google Ads, MetaBusiness Suite, HubSpot, etc.).• Excellent written and verbal communication skills.• Creative thinker with attention to detail and strong organizational skills.• Experience with both B2B and B2C within the SEO space is requiredPreferred Skills• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).• Knowledge of HTML/CSS is a plus. Certification in Google Ads or HubSpot is a bonus.