Digital Marketing Specialist

What You’ll Be Doing:Ability to build & monitor Google Ads and Bing campaigns.Perform daily account management tasks for Pay Per Click (PPC) accounts in Google Ads and Bing.Create & optimize compelling ad copy. Research & implement relevant keywords in accordance with campaign strategy.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, etc...Generate monthly client facing & internal PPC reports.Keep pace with search engine and PPC industry trends and developments.Communicate effectively with fellow PPC team members, as well as account management, sales staff & dev team members.Must-Haves:Ability to develop, implement and manage PPC campaigns for new and existing clients.Have a minimum of 1 year of experience in a digital marketing operations role.Be responsible for day-to-day involvement in all accounts (performance, budget pacing, etc.)Thrive in a fast-paced environment - must pay attention to detail.Motivated to learn and to provide best in class service for clients, and above all – have a self-starter outlook.Ability to commute or to relocate within commuting range of North Hampton, NH (this is not a 100% remote position)Authorized to work in the US.Desired Qualifications Include:Experience in creating, implementing and optimizing PPC strategies.Solid knowledge & some experience in SEM, Google Display & Remarketing tactics.Adequate in all major paid search programs including Google and Bing.Ability to develop effective campaign structures within the platforms.Proficient in Google Ads and Google Analytics platforms.Current certifications in Google digital marketing platforms.Problem-solving skills; ability to adapt to evolving digital advertising methods.The desire to research and test new opportunities within the growing search marketplace.Able to multitask and prioritize—must work well under pressure.Knowledge of integrated digital media campaign planning and execution.Requirements:Bachelor’s degree, preferably in Business or Marketing, Or equivalent experience.1-3 years of PPC experience.Knowledge of the PPC landscape.Strong writing, editing, and proofing skills.Excellent verbal and interpersonal skills.Ability to think strategically and implement flawlessly.Proficiency in Microsoft Excel.