Digital Marketing Specialist

Company descriptionDong Cheng is a Chinese company founded in 1995. Ranked No. 1 in China for 10 consecutive years, we are a global leader in power tools manufacturing with rapidly expanding distribution around the world. At present, Dongcheng has made strategic investments in overseas markets and vigorously expanded, selling to more than 70 countries and regions including Southeast Asia, South Asia, Middle East and Africa, Latin America, Russia, Europe and America. Dongcheng;s vision is to become a global leader in the electric tool industry, create high-quality products in China, and synchronize with the world.Company Website: https://global.dongcheng.com/Dongcheng's WebsiteKey Responsibilities1. Core New Media Content Work (80% of Role):a. Plan and execute original video content shooting (e.g., product showcases, usage scenarios, brand stories) tailored to Vietnamese audience preferences.b. Handle end-to-end video editing, including post-production tasks such as subtitle addition, background music selection, color correction, and pacing adjustments, to ensure high-quality, engaging outputs.c. Maintain consistency in content style and align with the brand’s communication goals for Vietnam’s market.2. Operational Support Work (20% of Role):a. Conduct local KOL outreach in Vietnamese: Identify, communicate, and build relationships with Vietnamese KOLs; coordinate collaboration details and follow up on partnership progress.b. Provide multilingual content support: Assist with Vietnamese copywriting and dubbing for videos or social media posts; collaborate closely with the China-based team to sync work progress and align on content needs.Requirements1. Work Experience: 1–2 years of relevant experience in new media video shooting and editing (experience in e-commerce, consumer goods, or power tools industries is a plus).2. Portfolio Submission: Must provide a portfolio of previous work, including original video shooting/editing samples (e.g., short videos, product content, social media clips) to demonstrate technical skills. Please send the portfolio to Vicky.liu@dcatools.com.3. Skills & Mindset:Strong communication and teamwork abilities, with a proactive and hardworking attitude to meet content deadlines.a. Ability to understand Vietnamese user preferences and adapt content accordingly.4. Language Proficiency:Fluent in Vietnamese (written and spoken, native or near-native level is preferred).a. Proficient in English (written and spoken) is the top priority; proficiency in Chinese is also acceptable as an alternative.5. Location: Must be based in Hanoi, Vietnam.What We Offer● Opportunities to grow in a dynamic cross-border team, with exposure to end-to-end new media content operations.● Clear collaboration with both local and China-based teams to drive impact in Vietnam’s market.● Competitive compensation package aligned with local industry standards.