Digital Marketing Specialist

Company DescriptionGray Matters Advertising (GMA) is a leader in digital advertising, marketing, and public relations, offering global communication solutions with a focus on improving lives and supporting the economy. Based in Hobart, Tasmania, GMA has built a strong reputation for delivering world-class services to government, industry, and businesses. Known for accuracy, timeliness, and cost-efficiency, GMA is committed to transparent value and measurable results. Clients trust GMA for its commitment to customer engagement and innovative strategies that drive positive outcomes.Role DescriptionWe are seeking a talented and motivated Digital Marketing Specialist located in Hobart, TAS. In this role, you will develop, execute, and optimise digital marketing strategies to meet client objectives. Key responsibilities include managing social media campaigns, analysing online performance, creating engaging online marketing content, and collaborating with cross-functional teams. The role requires a focus on delivering measurable results and fostering positive customer interactions.QualificationsExpertise in Social Media Marketing and Online Marketing strategiesStrong understanding of Digital Marketing, including SEO, PPC, and email campaignsProficiency in Web Analytics, with the ability to analyse data and generate actionable insightsExcellent Communication skills, with an emphasis on clear, concise, and engaging messagingProven ability to manage multiple projects in a fast-paced environmentPrevious experience in a marketing or advertising role is highly desirableBachelor’s degree in Marketing, Communications, or a related field preferred