Digital Marketing Specialist – Remote

Join a dynamic team as a digital marketing specialist focused on optimizing Google Ads campaigns for a diverse range of nutritional supplement products. This role is ideal for a data-driven marketer with a deep understanding of the supplement industry and a proven track record in managing high-performing PPC campaigns. You will play a pivotal role in increasing online visibility, driving targeted traffic, and maximizing return on ad spend for a rapidly growing supplement brand.Deliverables Develop, implement, and manage Google Ads campaigns tailored to nutritional supplement products. Conduct in-depth keyword research and competitor analysis to identify growth opportunities. Optimize ad copy, landing pages, and bidding strategies to improve campaign performance. Monitor, analyze, and report on campaign metrics, providing actionable insights for continuous improvement. Collaborate with internal teams to align ad strategies with broader marketing objectives. Stay updated on industry trends, Google Ads updates, and best practices relevant to the supplement sector.Requirements Extensive experience managing Google Ads campaigns, preferably within the health, wellness, or supplement industry. Strong analytical skills with proficiency in Google Analytics, Google Ads Editor, and related PPC tools. Demonstrated ability to optimize campaigns for high ROI and conversion rates. Excellent written and verbal communication skills. Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously. Familiarity with compliance and advertising regulations for nutritional supplements. Availability for a full-time contract position; remote work is acceptable.About TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Our MissionTwine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.