Digital Marketing Specialist

Job SummaryWe are seeking a dynamic and results-oriented Digital Marketing Specialist to lead our online marketing efforts. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various platforms. A strong understanding of automation tools and processes, including Zapier, is essential for this role.ResponsibilitiesDevelop and implement comprehensive digital marketing strategies aligned with business objectives.Manage and optimize paid advertising campaigns on platforms like Facebook, Google Ads, and other relevant channels.Conduct market research and competitor analysis to identify opportunities and trends.Track and analyze campaign performance metrics to measure ROI and optimize strategies.Build and maintain strong relationships with clients and internal stakeholders.Oversee email marketing campaigns, content marketing initiatives, and social media management.Implement automation workflows using Zapier to streamline marketing processes and increase efficiency.Stay up-to-date with the latest digital marketing trends and technologies.RequirementsProven experience in digital marketing with a focus on paid advertising.Strong analytical skills and data-driven decision-making abilities.Expertise in using social media platforms for marketing purposes.Proficiency in using marketing automation tools and CRM systems.Experience with Zapier or similar automation platforms.Excellent project management and organizational skills.Strong communication and interpersonal skills.Preferred QualificationsExperience in e-commerce or online retail.Knowledge of SEO and content marketing.Experience with Google Analytics and other analytics tools.