Digital Marketing Specialist

Seize this unique opportunity to join a leading international software company on an exciting growth journey – where your impact truly matters. In this role, you will lead our digital marketing efforts within our Defence unit and help shape how we connect with key audiences. If this sounds like the challenge you have been waiting for, then this is the job for you!The job: Combine strategic planning with hands-on campaign executionReporting to the Head of Defence Marketing and Communications, you will lead and execute digital marketing strategies and campaigns to increase awareness, engagement and lead generation for defence products and solutions. This role combines strategic planning with hands-on campaign execution across paid media and email marketing channels.Key responsibilities:Plan and execute paid media campaigns across platforms such as LinkedIn, Google Ads and relevant industry channels to drive awareness and lead generation.Develop and manage email marketing campaigns (HubSpot or similar), including segmentation, automation, testing and performance tracking.Define campaign objectives, KPIs and success metrics, providing regular reporting, insights and recommendations for optimisation.Create/coordinate high-performing digital content and ad copy aligned with brand guidelines and audience needs.Collaborate with colleagues across the Defence MarCom team in the UK, Europe and the USA to ensure consistent messaging and campaign alignment.Leverage analytics and performance data to improve campaign effectiveness and inform future strategy.Stay up to date with digital marketing trends and technologies, recommending new approaches and tools to enhance performance.Ensure all activities comply with brand, data protection and corporate communication standards.The team: Join a collaborative and well-established team You will be a member of the Defence Marketing and Communications team which is spread across three locations: Denmark, Germany and the UK. Despite the geographical diversity of these teams, your primary workspace will be located at our head office in Aarhus, Denmark, alongside half of the Defence MarCom team. This position offers the opportunity for you to work in a truly international environment and collaborate with teams across different locations.You bring: Digital marketing expertise and a data-driven and proactive mindsetYou bring 4+ years of experience in B2B digital marketing, ideally within a defence, technology or B2G context. We expect you to have a proven track record of managing paid campaigns and email marketing programmes from strategy to execution as well as strong hands-on experience with LinkedIn Campaign Manager, Google Ads and marketing automation platforms (HubSpot preferred).We are also looking for a colleague who:is data-driven, organised and detail-oriented, with strong analytical competencies and excellent English communication skillsis a strategic and creative thinker who balances long-term vision with daily executionis proactive and solutions-focused, and who takes the initiative and assumes ownership of tasksis a collaborative team player, and comfortable working across international teams and time zonesis adaptable and curious and eager to explore new tools and manage multiple projects effectivelyWelcome to Systematic Aarhus At our Aarhus office, you can look forward to joining our Employees Club, which offers nearly 100 social/professional events a year. Here, you can take advantage of a range of on-site perks from physiotherapist-led massages and an in-house hairdresser to sports clubs, games tables and even our own padel court. Our canteen is a standout feature, serving a daily selection of delicious and healthy dishes. Beyond the office, you will also enjoy benefits such as free ARoS +1 access and various shopping discounts.Never stop developing Systematic is uniquely people-centric, truly international and proudly rooted in Denmark with more than 1,100 employees. Together, we write intelligent and innovative code to drive progress and improve lives. We develop IT solutions that make a real difference where it matters most – this is why we never stop developing. Here, there is room to be professional and personal. Systematic is not just a place to work but a place to belong. Start your development here We will be assessing applications on an ongoing basis as we wish to welcome our new colleague as soon as possible, so click Apply Now and send us your CV today.Curious about this position?Pernille Aakjær AndersenSenior Talent Acquisition Partner