Digital Marketing Specialist

About Tap:Redefine finance. Empower people. Make your mark.At Tap, we’re building the future of digital finance, where crypto and fiat work seamlessly together. Our mission is to redefine financial freedom by offering secure, intuitive, and innovative solutions that put users in control of their assets backed by dedicated support, 7 days a week.We’re setting new standards in trust, transparency, and financial empowerment, and we need bold thinkers to help us push the boundaries.Since day one, we’ve been on a mission to make managing digital assets effortless. Our all-in-one platform lets users buy, sell, and and manage their assets with ease. With a powerful all-in-one platform, we offer secure wallets, instant crypto-fiat conversions, and a globally accepted Mastercard payment card. With a strong regulatory foundation and a customer-first approach, we’re shaping the next generation of financial services.We combine the agility of a start-up with the structure of a corporation. This means we move fast and adapt quickly, while also investing in our people’s growth and success. If you thrive on challenges, are eager to make an impact, and want to grow with a dynamic, forward-thinking team, you’ve found the right place.Join us in creating a smarter, more inclusive financial world. Your impact starts here.🔗 Official website: www.withtap.comDigital Content & Campaign Manager The Role We are seeking a Digital Content & Campaign Manager with 3+ years of experience to drive our online presence and performance through impactful campaigns and data-driven content. This highly autonomous role focuses on the end-to-end management of digital media assets, paid promotions, and performance analytics. You will be the primary expert responsible for ensuring our content strategy, particularly short-form video, delivers measurable business results across both English and Spanish-speaking audiences. Key ResponsibilitiesContent Strategy & Media Production Lead the strategy and planning for all digital content, maintaining a high-level content calendar focused on audience engagement and conversion paths.Manage the full production lifecycle for all digital media, including hands-on creation and editing of short-form video assets, photography, and graphic content for distribution across all campaign channels.Keep a close eye on social media trends and competitor actions to stay at the forefront.Own the brand voice and community interaction across public digital touchpoints, ensuring consistency and growth.Develop and adapt high-quality content in both English and Spanish to effectively engage diverse segments of our target audience. Campaign Management & Performance Advertising Strategize, launch, and manage targeted digital advertising campaigns (e.g., promotional media buys, audience segmentation) to achieve specific marketing KPIs.Monitor, optimize, and control the campaign budget for maximum return on investment (ROI). Data Analysis & Reporting Serve as the primary analyst for digital performance, meticulously tracking campaign effectiveness and content reach.Utilize advanced features of Google Analytics 4 (GA4) to report on audience behavior, conversion attribution, and the direct impact of content and campaigns on business objectives.Provide actionable, data-driven insights to senior leadership for continuous strategy refinement. Required Qualifications & Experience MANDATORY: Minimum 3+ years of professional experience managing digital content strategies, paid media, and performance analytics. (This is not an entry-level position.)Absolute professional proficiency (written and spoken) in both English and Spanish is REQUIRED.Proven expertise in professional-level video production and editing skills necessary for modern digital platforms (e.g., TikTok, Instagram Reels, YouTube Shorts).Successful track record in building, optimizing, and reporting on paid digital advertising campaigns.High-level proficiency in Google Analytics 4 (GA4) for custom reporting, goal tracking, and strategic analysis. How to Apply:Please submit your resume, a cover letter detailing your specific experience over the past 3+ years, and a portfolio or links showcasing digital campaigns and video content you have personally managed and edited, including examples of content produced in both English and Spanish