Digital Marketing Specialist to Nord-Lock Group

Are you passionate about shaping impactful digital experiences and driving growth through smart marketing? We’re looking for a creative and data-driven Group Digital Marketing Specialist to take our global digital presence to the next level.This role is critical to building brand awareness, driving leads, improving user experience, and ensuring we meet the needs of both internal and external audiences through effective management of our paid social initiatives, website and digital marketing initiatives. As a Digital Marketing Specialist you will work cross-functionally to deliver digital projects, optimize performance, and support our Business Units teams.Your Key ResponsibilitiesDigital Marketing & Campaign ManagementPaid Social: plan, execute, report and optimize global digital lead generation and awareness campaigns across multiple paid channels. Including account setup, content planningExecute SEM strategies, including keyword analysis, analytics and actionable recommendationsSupport regional marketing teams with digital marketing best practices, monitoring, optimization and analyticsWebsite ManagementOversee and maintain the company's websites and apps, working closely with web developer agency (not e-commerce)Execute SEO strategy (technical) driving continuous site optimization and traffic growth.Support and coach regions within the CMSBuild and optimize landing pagesDigital Performance and AnalyticsAnalyze and report on website and campaign performance to optimize customer journey and outputConfigure analytics and event tracking to monitor KPIs and customer engagementOversee digital analytics and reporting, providing actionable insights to stakeholdersWho You AreWe’re looking for a proactive, digitally savvy specialist with a passion for web, digital marketing, and online growth.You bring at least three years of experience in digital marketing and web management—ideally in a B2B environment—and a strong understanding of the digital customer journey. You’re comfortable building campaign pages, creating lead generation forms, and have an interest in CRM setup or marketing automation. With both strategic and hands-on skills, you move seamlessly between planning and execution.We Think You HaveA degree in Digital Marketing or a related field Proficiency in Google Ads, Bing Ads, Campaign Manager, and MetaStrong knowledge of GA4, Google Search Console, Tag Manager, SEMrush, and other analytics tools. Experience managing and editing website content (Optimizely CMS a plus)Strong knowledge of SEM and technical SEOFull proficiency in English and SwedishYou also have an analytical mindset with strong problem-solving abilities, excellent multitasking and organizational skills, and a natural curiosity for emerging digital trends.Why Join Us?You will be part of a small Group specialist in-house team with a clear purpose: to elevate and support our brand and marketing efforts across the globe. You’ll work on a variety of digital platforms and campaigns, contribute to brand awareness and lead generation, and play a key role in shaping our digital presence and development.Nord-Lock Group is on a growth journey. A profitable forward leaning company with a clear mission to increase our global footprint, an exciting time to join our Head Quarters. Being part of Investment AB Latour, situated in the “Latour building” in Högsbo, we also have close connections to other Latour owned companies such as Hultafors group, Swegon etc.About Nord-Lock GroupNord-Lock Group is a global leader in bolting and engineering solutions. From deep subsea to outer space, our promise to build connections that last goes beyond manufacturing the best bolting technologies. Our people are experts in the lifecycle of secure bolted joints, innovators at the forefront of digital solutions and committed to doing business with respect for people and planet. Our technology brands are all the original inventors of their respective technologies: Nord-Lock® wedge-locking washers, Superbolt® mechanical tensioners, Boltight® hydraulic tensioners and Expander® System pivot pins.  We build connections that last.We review applications on an ongoing basis.