Digital Marketing

PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on th…