Digital Media Manager

BCforward is seeking a Media Strategy Digital Manager to work remote Start/End Dates: 12/15/2025 - 9/4/2026Location: US - RemoteDigital Manager V/ Media Strategy (Corporate Marketing)OverviewWe are hiring an experienced paid media expert to join Global Media Team as part of the US Media Strategy team. The team is responsible for media strategy, planning, and execution stewardship of Corporate Marketing campaigns.In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans.ResponsibilitiesServe as primary media POC and single threaded owner of integrated media strategy and channel planning, partnering closely with agency and internal teamsSet the vision and strategic direction for Corporate Marketing media investment, grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomesProvide internal thought partnership and guidance to influence upstream media strategy deliverables and support connection into integrated Go-to-Market plansLeverage quantitative and qualitative insights to lead the development of audience and media approach and drive tactical planning, execution, and optimizationPartner with cross-functional partners and leadership across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated workAnalyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reportingServe as Media SME in consultation with cross-functional leaders and teammatesMinimum Qualifications10+ years’ experience in media planning, within an agency or a client organizationExperience leading cross-functional groups and influencing outcomes across stakeholders and teams.Experience managing a media agencyExperience working in a fast-paced, ambiguous environmentExperience in measurement, analytics, and mining insights to develop compelling recommendations and perspectives.Experience in planning and executing scaled, integrated media strategies, multi-channel media campaigns and working in data-driven environmentsExperience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.Knowledge and understanding of the trends impacting media, measurement, and analyticsPreferred QualificationsExperience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selectionExperience working data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.MUST HAVE SKILLSDeep Media Expertise Across Paid ChannelsExtensive experience (10+ years) in media planning and execution, ideally within both agency and client organizations.5+ Years of Leadership/Execution Experience.Broad media planning and execution experience. Not seeking candidates with majority of experience within a specific niche (digital, performance, etc.)Big Name Brand ExperienceTech Experience is preferred (Exposure to Big Tech is helpful)Agencies partnered w/ Big Tech. Media Conglomerates (Preferred)Proven ability to lead strategy, planning, and implementation of brand-focused paid media campaigns. Ability to navigate with agility.Strong understanding of multi-channel media environments and current trends in media, measurement, and analytics.Data-Driven Analytical SkillsAbility to leverage quantitative and qualitative insights for audience segmentation, campaign optimization, and reporting.Experience in measurement, analytics, and mining insights to develop compelling recommendations and perspectives.Skilled in analyzing campaign performance against KPIs and driving actionable takeaways.Cross-Functional Leadership & CollaborationDemonstrated success in leading cross-functional groups and influencing outcomes across diverse stakeholders (Marketing, Decision Science, Insights, Creative, Policy & Comms, agencies).Experience managing media agencies and building strong partnershipsExperience managing media agencies and building strong partnerships to translate goals into integrated, data-driven programs.Ability to thrive in a fast-paced, dynamic, and ambiguous environment while managing multiple projects in parallel.Nice-to-Have SkillsCreative Integration: Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selectionAdvanced Analytics: Experience working data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.