Digital Media & Website Specialist

Who We AreGC International AG, based in Lucerne, is a global leader in dental care and oral health. With more than 100 years of history, presence in over 100 countries, and a team of over 3,500 people worldwide, we are proud to support dental professionals with innovative, high-quality products that truly make a difference for patients.Our teams across Europe, North America, and Asia work together to develop and manufacture precision components for the dental industry, always focused on quality, innovation, and improving lives.At GC, we believe in working with care and purpose. Our company philosophy, SEMUI, is all about thinking from the standpoint of others, whether that’s our customers, our teams, or the people who use our products every day. It’s this mindset that helps us drive innovation, respect each other, and create real value for the future of oral health.If you’re looking to join a successful, global company with real career opportunities, we’d love to meet you.About the RoleWe are seeking a Digital Media & Website Specialist to join our global team at the headquarters in Lucerne. In this role, you will lead the creation, implementation, and optimization of digital marketing strategies and website content, with a strong focus on enhancing brand visibility, driving website traffic, and generating leads. You will report directly to the Global New Business Lead, Marcom, and BI, and collaborate closely with marketing and business teams worldwide.Key ResponsibilitiesCoordinate the global execution of digital marketing strategies aligned with business goalsManage multi-channel campaigns across social media, search engines, email, and content platformsOptimize digital advertising to maximize ROI through performance monitoring and budget adjustmentsCreate, curate, and manage engaging digital content and product collateralsEnsure consistent brand and product messaging across all digital touchpointsMaintain and optimize the company website using Drupal (mandatory)Ensure the site is user-friendly, SEO-optimized, and aligned with digital marketing initiativesUse tools like Google Analytics and campaign managers to track performanceProvide actionable insights and recommendations based on data analysisWork cross-functionally with marketing, design, and content teams worldwideStay current with digital trends, tools, and best practices, and recommend innovative solutionsYour ProfileProven experience in digital marketing, media strategy, and website managementMandatory proficiency in Drupal for website content management and optimizationStrong knowledge of SEO, SEM, social media marketing, content marketing, and email marketingProficiency in social media and analytics tools such as Google AnalyticsExcellent communication skills and ability to create compelling digital contentStrong analytical and problem-solving skills with a data-driven mindsetKnowledge of graphic design and video editing tools is a plusUniversity degree in Digital Marketing, Communications, or a related fieldAbility to lead projects autonomously in a fast-paced, international matrix organizationWhy Join GC International AGAt GC International AG, you will be part of a growing, innovative company with a global footprint. We offer a collaborative, international work environment where your expertise makes a direct impact.Ready to Apply?We look forward to receiving your application. Please note that due to the high volume of applications, only shortlisted candidates will be contacted. Thank you for considering GC International AG as your next career step.