Digital Performance Analyst

This role may be located in one of the following locations; Leeds, Manchester or Sheffield.Please find further information on the Corporate hub locations here.Job SummaryAt DWP Digital, we design and build user-friendly digital services that help people across the UK access vital support, advice and financial assistance. Almost everyone interacts with our services at some point in their lives and we are constantly working to make them better.As a Digital Performance Analyst, you will be part of our Data and Analytics function within the Performance Analytics Central Team. You will support teams across DWP to design with data, embedding insight into every stage of service development to ensure we meet real user needs.You will also contribute to our Performance Analyst community of practice, helping to define standards, share best practice and bring analysts together to solve problems collaboratively.Your work will involve analysing a wide range of datasets and collaborating with User Researchers, Business Analysts and Data Scientists. Together, you will build a complete picture of our users, systems and services to guide iterative design and improve outcomes.You will help shape how teams think about performance measurement. By developing meaningful indicators and delivering clear insights, you will encourage a culture where services are designed with impact and user value at their heart.Please note: all interviews will take place in person, at one of the following offices: Leeds, Manchester and Sheffield.Job DescriptionYou will need to:Conduct analysis by developing and working with performance measurement frameworks, KPIs, goals, user needs and benefits.Collaborate closely with digital teams that build services for our citizens. You will develop measures from a variety of data sources that support teams to prove the value they add and ensure they meet the Government’s Digital by Default Service Standard.Create dashboards for stakeholders using Looker Studio and PowerBI.Regularly use SQL in Google BigQuery (including writing custom code to do calculations and join multiple datasets for analysis and to feed dashboards) to deliver analysis back to teams.Help create a thriving community of performance analysts, by working with the team to create common standards and ways of working.You Will Need ToConduct analysis by developing and working with performance measurement frameworks, KPIs, goals, user needs and benefits.Collaborate closely with digital teams that build services for our citizens. You will develop measures from a variety of data sources that support teams to prove the value they add and ensure they meet the Government’s Digital by Default Service Standard.Create dashboards for stakeholders using Looker Studio and PowerBI.Regularly use SQL in Google BigQuery (including writing custom code to do calculations and join multiple datasets for analysis and to feed dashboards) to deliver analysis back to teams.Help create a thriving community of performance analysts, by working with the team to create common standards and ways of working.Person specificationSee selection process for further details.If you would like to learn more about the role, please contact Caicy.sandford1@dwp.gov.uk.BehavioursWe'll assess you against these behaviours during the selection process:Working TogetherTechnical skillsWe'll assess you against these technical skills during the selection process:Digital Analytics ToolsPerformance MeasurementCommunicating Analysis and InsightUser-centred analysisWe only ask for evidence of these technical skills on your application form:Digital Analytics ToolsPerformance MeasurementCommunicating Analysis and InsightAlongside your salary of £44,447, Department for Work and Pensions contributes £12,876 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.We also have a broad benefits package built around your work-life balance which includes:Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.Generous annual leave – at least 25 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.Hybrid WorkingThis role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work.If a hybrid working arrangement is suitable for the role and for you, you will normally be required to spend a minimum of 60% of your contracted working hours from your DWP office.If you have a disability, caring responsibilities, or other circumstances that may affect your ability to meet the minimum office attendance requirement, please discuss this with us using the contact details in this advert.Salary InformationPay for this role is from £44,447 to £46,547.The maximum salary for the grade is £46,547, however a Digital Allowance of up to £3,749 per annum is available for exceptional candidates. Digital Allowance is non-salary, and non-pensionable, and is classed as a temporary allowance. It is reviewed annually where it could be retained, amended, or removed.Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.Existing Civil Servants who secure a new role on lateral transfer will maintain their current salary.Existing Civil Servants who gain promotion will either move to the bottom of the grade pay scale or get a 10% increase to their current salary whichever would be the greater.Selection process detailsThis vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.Stage 1: ApplicationYour Application Will Consist Of Three Parts A Personal Details application form. Your employment history detailing your responsibilities, skills, accomplishments, plus your qualifications and relevant training. Please copy this information into the box field provided. When giving details in your employment history you should highlight your experience relevant to this role. Technical statements (up to 250 words each). These include:Lead statement: Digital Analytics Tools - The coding software we use involves a processing cost to the department. Can you tell us what steps can be taken to make SQL queries more efficient and/or run at a lower cost?Performance Measurement - Give an example of when you have led the development of performance measurement frameworks, including Key Performance Indicators (KPIs), by demonstrating a strong understanding of organisational goals and translating them into clear, measurable outcomes.Communicating Analysis and Insight - Give an example of when you have communicated analytical findings effectively by choosing appropriate mediums, tailoring messages for different audiences, and presenting analysis and visualisations clearly to both specialist and non-specialist stakeholders. Demonstrate how you provided tactical recommendations based on insight to support informed decision making.The sift panel will use the information in your employment history and technical statements to assess your experience, skills and knowledge for this role.An initial sift will be conducted using the lead technical statement stated above. Candidates who pass the initial sift will progress to a full sift.For Hints and Tips on completing your application visit Applying for jobs at DWP Digital.Important informationYou will be asked to complete your employment history. Any information that you would customarily share on a CV should therefore be entered onto the application form.Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.If your employment history and technical statements contains any personal details your application will be withdrawn.Artificial Intelligence can be a useful tool to support your application; however, all examples and statements provided must be truthful, factually accurate, and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own), applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use. A candidate’s guide to artificial intelligence (AI) in recruitment.Stage 2: Face to Face InterviewSkillsIf you’re successful at sift stage you will be invited to a face to face interview. There, you will be assessed against the following Behaviour and Technical Skills:Working Together - Demonstrate ability to foster collaborative working by encouraging joined-up teamwork within and across groups, building strong professional relationships with a range of stakeholders, and sharing information, resources and support. Invests time in developing a shared focus and a positive team spirit where colleagues feel valued and respected.Performance Measurement - Proven ability to lead the development of performance measurement frameworks, including Key Performance Indicators (KPIs), by demonstrating a strong understanding of organisational goals and translating them into clear, measurable outcomes.Communicating Analysis and Insight - Ability to communicate analytical findings effectively by selecting appropriate mediums, shaping messages to suit different audiences, and presenting analysis and visualisations clearly to both specialist and non-specialist stakeholders. Capable of providing tactical recommendations based on insight to support informed decision making.User-centred analysis - Ability to use quantitative and qualitative user data to deliver insight-driven outcomes, addressing stakeholder needs through clear analysis and actionable recommendations. Collaborates effectively with user researchers and other user-focused professionals, and guides others in approaches to understanding user stories.You will be asked to do a 10 minutes exercise on a specific topic. Further details will be provided to candidates invited to interview.Sift dates to be confirmed. Interviews will take place from late November 2025.Other InformationIf high application volumes are received, the benchmark for candidates to proceed to the next stage may be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards.All successful candidates and those placed on reserve will be posted in merit list order by location.For these vacancies, we strongly recommend that applicants consult with an immigration specialist or qualified advisor to assess their eligibility for Visa Sponsorship before deciding to apply. Please note that while we consider sponsorship requests in accordance with current DWP guidance and Home Office policy, sponsorship cannot be guaranteed.Further InformationFind out more about Working for DWPFor Hints and Tips on completing your application visit Applying for jobs at DWP Digital.A reserve list may be held for a period of 6 months from which further appointments can be made.Reserve list candidates will be posted in merit order by location.The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action.Reasonable AdjustmentAt DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via DigitalRecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.Complete the “Reasonable Adjustments” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.For further information on reasonable adjustments, terms and conditions and how we recruit visit the How We Recruit, pageFeedback Feedback will only be provided if you attend an interview or assessment.This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.SecuritySuccessful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.Nationality requirementsThis Job Is Broadly Open To The Following GroupsUK nationalsnationals of the Republic of Irelandnationals of Commonwealth countries who have the right to work in the UKnationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil ServiceFurther information on nationality requirements (opens in a new window)Working for the Civil ServiceThe Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.Diversity and InclusionThe Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.Contact point for applicantsJob ContactName : Caicy SandfordEmail : Caicy.sandford1@dwp.gov.ukRecruitment teamEmail : digitialrecruitment.grs@cabinetoffice.gov.ukFurther informationAppointment to the Civil Service is governed by the Civil Service Commission Recruitment Principles. If you wish to make a complaint, please find further details here: https://careers.dwp.gov.uk/how-we-recruit/.