Job Description
We're looking for a Head of Content & Performance to lead the content & Performance team at one of our clients in Brussels. (no freelance)What are your responsibilities?Define and implement a multi-channel content strategy aligned with business and digital goalsUse analytics, SEO data, and customer insights to continuously optimize content and drive measurable impactManage and mentor a team of content and digital experts (copywriters, SEO specialists, etc.)Ensure content is aligned with brand tone, consistent across platforms, and optimized for web & mobileSet and monitor KPIs for engagement, conversion, and traffic, using A/B testing and experimentation to improve resultsCollaborate with stakeholders in product, marketing, UX, and development to enhance customer journeysExplore and implement new content formats and innovative storytelling techniquesWho are we looking for?5+ years of experience in digital content strategy, performance marketing, or content leadershipStrong track record of building and executing content plans that deliver measurable resultsExperience working in complex or large-scale environmentsFluency in Dutch or French, and a strong command of EnglishProficiency with headless CMS platforms (e.g., Contentful, Sanity), SEO tools (SEMrush, AHREFS), and analytics platforms (Google Analytics, Search Console, etc.)Experience working in Agile/Scrum environments, using tools like Jira, Miro, and ConfluenceExcellent communication, team leadership, and stakeholder management skills
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