Digital Planning Manager

Reporting toAssociate DirectorWorking for OMD MalaysiaWe embrace People First, by nurturing and empowering our talents on their growth journey with us. We simultaneously reward and allow our people to make a difference to their work and development.Scope of the role:The role sits within one of OMD’s most valuable account teams servicing one of our key global brands. The team is highly passionate in providing creative & innovative solutions to the client, while having flawless operations delivery. As a Manager, you will be the face of OMD to a major client, to develop the relationship with clients & be seen by client as a valuable member of the account team who adds value to the business.The role requires you to:Work in collaboration with the media planning team to service clients and provide solution with solid technical digital knowledge and expertiseUnderstand the clients’ business well and establish the digital KPIs required in collaboration with the digital performance team and media planning teamLead the digital performance conversations, thought leadership and overlook operations; Ensure delivery against best practices and set new benchmarks in performance both internally and with clientsExplore new methods of collecting data and insights to generate more accurate understanding of segments. This includes segment insights or review focusing on the industry. Provide on-going detailed reporting & media learnings, campaign optimization recommendations with point of view & justifications (Monthly online review, monthly tracker update)Develop digital media strategies based on marketing briefs, communication objective/strategy, consumer insights and segments/competitive scenario. Strategies includes online, mobile and other digital activities (such as, paid Social, Display, Mobile, Programmatic buying) to strategize the multiple Segments of Interest, Affinity & Demographic along with Remarketing List definitionSEM & CPAS planning data analysis & insightsTo drive digital conversations and solutions beyond just paid media optimization, across owned and earned media optimization such as Web Analytics and Optimization, SEO, Content optimization, CRO and Data Analytics to improve overall agency’s deliveries on campaign performanceTo support digital executive on Precision Marketing and digital performance campaigns – (strategy, planning, Audience, insights and recommendations)Provide overall digital strategy for the brand planLead digital innovation and novelty in the market as well as having a good understanding and knowledge of the digital landscape alongside with the market /industry trends and update.Oversee dashboard reporting managementAble to lead, train and upskill teamRequired Skills or Attributes:Min. 4 years in digital media and digital planning experienceLeadership skills in building and operation excellence for the teams and partnersStrong and confident articulation and communication skillsAlways seeking new ideas/ inspirations to bring fresh perspectives to client workAble to challenge and provide intelligent feedback to clients and key stakeholdersStrong people management, problem solving and proficient time management skillsStrong data interpretation and analytical skillsStrong attention to detail with elevated levels of accuracyStrong in client servicing and digital media planning to provide innovative and effective solutionsPassionate about the media and communications industry and desire to achieve new business growth in a demanding landscapeDemonstrate genuine passion and curiosity in our client & their businessHave experience with digital planning & possess expertise especially with ecommerce platforms