Digital Product Manager E-Commerce (m/f/d)

Your missionAs our Digital Product Manager with focus on E-Commerce, you’ll step into a role with purpose, growth, and real impact. You’ll join our Web Product team, where your work will shape the evolution of Carly’s digital commerce experience and directly influence Carly’s mission to empower car owners worldwide.Your contributions to conversion optimization, customer journey refinement, and funnel performance will be highly trusted and celebrated — all in an environment that values authenticity, inclusion, and cross-cultural collaboration.Your responsibilities Identify and solve key user pain points in our E-Commerce funnel through surveys, heatmaps, A/B testing, and behavioral analyticsOwn and manage the E-Commerce product backlog, writing clear user stories, prioritizing based on revenue and UX impact, and tracking deliveryCollaborate closely with Engineering, UX/UI, Marketing, Data and Customer Support to translate business goals into actionable product initiativesEnsure QA for key flows (checkout, login, search), manage defect tracking, and maintain clean, well-documented releasesMonitor and report on core metrics including conversion rate, AOV, CLV, and funnel drop-offs using GA4, Mixpanel, and BI toolsContinuously optimize E-Commerce processes to reduce time-to-market and strengthen team feedback loopsExplore and implement use cases like personalization and dynamic pricing, piloting new innovations to boost customer experienceYour profile4+ years of experience in managing digital products 2+ years of experience in an E-Commerce environmentStrong analytical mindset with experience in tools like GA4, Mixpanel, Tableau or similarComfortable with backlog management and writing user stories in tools like JiraExcellent collaboration skills across tech, design, marketing, and data teamsClear communication with a focus on outcomes, user needs, and continuous improvementFamiliarity with conversion funnel analytics and CRO strategiesExperience with QA and release workflows in digital platformsKnowledge of use cases in digital commerce (e.g., personalization engines)Fluency in English (C1), German is a plusWhy us?Inclusive and supportive culture that values authenticity and growth — no walls, no limits, no bureaucracyClear strategy and purpose-driven impact — you’ll know exactly how your work drives Carly’s missionData-driven decisions and open dashboards — full transparency on goals, growth, and resultsCross-functional collaboration — strong management, hands-on workshops, and a high learning curveCompetitive compensation and 100% company-supported equipment to help you do your best workStable and sustainable growth — proudly independent, with no external investorsA passionate, international team based in the heart of Munich — with a view of the Alps!Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.About usCarly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.While we have been steadily growing and providing new services to our customers over the past years, there is still so much to do, and you can help us achieve it. So join us in our central Munich offices and help us bring joy to more car fans worldwide.What is Carly's purpose?Carly pairs real-time data with mechanical expertise to improve car fans' repair and maintenance experiences. Our aim is to Share Knowledge, Deliver Relevance and Provide Joy to car fans and people with car issues.What is Carly's vision?We want to be top of mind for car fans regarding repair and maintenance.Be a part of our driven team and conquer the automotive world with us!