Digital Sales & Marketing Director - e-commerce

该职位来源于猎聘 Key Roles & ResponsibilitiesResponsible for Digital Sales & Ecosystem Development Strategy, comprising of: o Digital Ecosystem Management & Guest Digital Experience o Guest Life Cycle Management – Retention & Engagement o New Member Acquisition o E Commerce o 3rd Party Home Delivery o Digital Platform & Systems Management o Big Data AnalyticsDigital Campaigns & Calendar ManagementEffectively Use Digital Media & Advertising to Drive Guest Engagement & FrequencyConstant Improvement & adaption of New Digital Products & SystemsCooperation & Manage Relationships with Relevant Digital Players I.E Alibaba, WeChatManage & Cooperate withIT & Technology Partners to Optimise System EfficiencyKey KPIs are – comprising of all digital channels – with a heavier focus on o Overall Sales & Traffic Growth o Home Delivery Sales & Traffic Growth o Total Digital Sales & Membership Sales o New Active Members Acquired o Member MAU, Member Frequency, Member Average Check o Retention & Lapsed Users Rate o Digital Platform Average Check Growth o Digital Platform Conversion Rates o Digital Platform User Experience Scores Basic RequirementsFluent in English and MandarinAt least 5 years of experience in Digital Sales & Marketing (with a focus on CRM & Targeted /Personalised Marketing) FieldExperienced in Dealing w Digital Vendors & PartnersExperienced in Utilisation of Digital Media AdvertisingStrong Technical Understanding in IT solutionsData Driven Problem SolvingBig Data & Statistical AnalyticsLead a Team of more than 10 talents for more than 2 years.Able to Thrive in a High Stress EnvironmentPassionate, Enthusiastic & Hardworking