This role bridges research and ideas. You will study audiences, shape campaign concepts, and work with designers and writers to present them. When resources are tight, you can still write the headline or sketch the frame yourself. You will work closely with clients to bring to life what they can see in their mind's eye but cannot describe in words easily.
Consumer & Cultural InsightingBlend desk research, social listening, and field interviews to surface human truthsIdea Origination & PackagingCraft territories, taglines, and campaign narratives that sing in decksDirect designers in visualising mood boards and mock-upsPitch LeadershipOrchestrate AOR-style pitches from POV development to show-flow choreographyPresent concepts with engaging storytelling and structured logicCreative QA & IterationEnsure executions ladder back to the strategy; jump in with copy or layout tweaks when resources thinCross-Functional AlignmentTranslate creative vision into channel-specific briefs for media, content, and dev teamsRequirements 3 to 6 years in creative or brand strategy; prior life as copywriter, art director, or plannerPortfolio of campaigns that moved both hearts and metricsComfortable in Figma/Keynote/PowerPoint and qualitative research toolsGravitas in the room - can defend insights and adapt under fireBenefitsSalary / LocationS$4,000 to S$8,000 per monthFully remote
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