Digital Transformation and Programmatic Lead

OverviewLocation Overview This role can be based in Kraków or Warsaw, Poland.Job OverviewWe’re looking for an experienced Transformation and Programmatic Lead to manage a team of media planners and buyers, delivering high-impact digital campaigns across all EU markets and develop the future-proof service. You will be the leader of transformational change baed on martech solution, all available innovation opportunities on the market. In the essence of the role - You’ll be responsible for implementation digital planning, buying, optimization, and reporting—driving performance and efficiency beyond what traditional media agencies typically achieve.ResponsibilitiesStrategic Planning & ExecutionLead digital transformation in service, technology, process aspects the media planning and buying strategy for the programmatic team.Manage the EU programmatic media team, including planning, strategy, and campaign evaluation.Take ownership of your own digital campaigns from start to finish—working with internal stakeholders, planning, buying, optimizing, and reporting results.Build integrated digital media plans, ensuring online and offline channels work together effectively.Ad Tech & OptimizationEnsure all ad operations, tracking, and audience targeting requirements are in place in our platforms (DSPs).Implement and use real-time optimization tools (e.g., Datorama, AI tools) to boost performance and train the team.Keep the team informed on updates in social, search, programmatic buying, data, platforms, and analytics.Reporting & ProductivityProduce regular reports showing campaign results and productivity gains.Help demonstrate the value of the in-house media team to secure resources and scale capabilities.Maintain focus on efficiency and effectiveness KPIs.Team Leadership & ManagementLead recruitment, onboarding, and HR processes for the team.Identify skills gaps and train the team (personally or through partners) to maintain high standards.Define responsibilities within the team and ensure workload is balanced.Support team members’ development plans and create a strong, collaborative culture.Culture & Best PracticesPromote a culture of sharing knowledge and best practices within the media and marketing teams.Ensure campaigns meet brand safety and fraud prevention standards.Stay informed on business priorities and market trends, bringing insights and innovative ideas to campaigns.QualificationsQualifications & SkillsExperience & Background12+ years in programmatic and/or social campaign planning & buying across digital platforms.Proven track record of executing brand campaigns and achieving KPIs.Strong expertise in DV360 and Facebook Ads Manager; working knowledge of Campaign Manager (CM) and ad tech/ad ops.Search advertising knowledge a plus.Solid understanding of tracking, attribution, and analytics.Leadership & ManagementProven ability to manage and develop direct reports.Strong project management skills.Analytical & Strategic ThinkingProblem solver with the ability to think creatively and strategically.Strong analytical skills to turn data into actionable strategies.Ability to present results clearly to senior stakeholders.Soft Skills & AttributesStrong leadership skillsAble to adapt quickly to last-minute changes.Collaborative, transparent, and detail-oriented.Technically savvy and eager to stay ahead of industry changes.The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab