Director – Brand, Communications & Visitor Experience

We are seeking a visionary and strategic leader to oversee Brand, Communications & Visitor Experience for a key tourism site in Abu Dhabi, dedicated to advancing the Emirate’s tourism, culture, and visitor engagement initiatives.This role will drive the organization’s brand positioning, marketing communications, and visitor experience strategy, ensuring impactful outreach and memorable experiences across cultural and tourism assets.Key ResponsibilitiesDevelop and implement the brand, marketing, and communications strategy to strengthen the cultural site's positioning locally, regionally, and internationally.Lead initiatives to enhance visitor experience across key cultural and tourism sites.Oversee digital engagement, media relations, public relations, and event marketing.Build and maintain strong partnerships with government entities, media, tourism boards, and cultural organizations.Ensure internal and external communications align with the organization’s vision, mission, and strategic goals.Lead, mentor, and inspire a multidisciplinary team across communications, marketing, and visitor experience functions.Ideal Candidate ProfileProven experience in strategic marketing, communications, branding, or visitor experience within tourism, culture, or public sector organizations.Strong knowledge of the local cultural and tourism landscape.Exceptional leadership, stakeholder management, and strategic planning skills.Ability to manage cross-functional initiatives with creativity and impact.Excellent command of English; Arabic is an advantage.