Director Integrated Marketing

The 3-time WNBA Champion Los Angeles Sparks are seeking a Director, Integrated Marketing to join their team! This position is responsible for the development, execution, and optimization of multi-channel marketing strategies that support key revenue goals across ticket sales, partnerships, merchandise, and community initiatives, while elevating the Sparks brand and driving fan engagement. This role ensures all marketing efforts—digital, content, advertising, and brand—work together seamlessly. The ideal candidate is proactive, extremely organized, and execution-focused with a strong background in project management, digital marketing, advertising, and cross-functional implementation. This role ensures that all campaigns, content initiatives, and digital activations are executed efficiently, effectively, on brand, and on time.This position reports to the Sr. Vice President, Marketing & Communications and provides leadership and oversight to the Digital Marketing Specialist.PRINCIPAL DUTIES AND RESPONSIBILITIES:Integrated Strategy & PlanningTranslate strategic objectives into cross-functional campaigns spanning digital, social, content, ticket sales, email, partnerships, community, communications, and paid advertisingDevelop cross-department plans supporting organizational priorities including ticket sales initiatives, community efforts, partnerships, brand campaigns, etc.Work closely with creative and content team to ensure deliverables, timelines, and resource needs are clearly scoped and supportedServe as the central connector between marketing, ticket sales, partnerships, and game operations to ensure unified goals and messagingManage campaign reporting, gather KPIs across channels, and provide insights to improve performance, efficiency, and fan engagementLead cross-functional meetings including campaign kickoffs, weekly marketing syncs, and post-mortemsServe as the primary point of coordination for tentpole moments (major theme nights, jersey releases, community campaigns), ensuring all departments remain on schedule and on brandMarketing & Digital Strategy OversightCollaborate with the Digital Marketing Specialist on the strategic direction of CRM/email communications, including segmentation strategy, lifecycle planning, and high-level messaging prioritiesOversee the development of surveys and tracking of Sparks database resultsOversee day-to-day operation of the Sparks’ official website, ensuring accurate, timely, and engaging content that enhances user experience and supports sales goalsPlace and track paid advertising campaigns across digital and traditional channels, ensuring alignment with marketing objectives and measurable ROIPartner with analytics and ticketing teams to measure campaign performance and refine marketing execution based on data insightsContent & Creative ManagementEnsure execution of integrated and connected content across social media, digital, video, in-arena, and broadcast platformsMaintain a cohesive and authentic brand voice that reflects the Sparks’ values and celebrates players, fans, and community impactBook contracted photographers, voice-over artists, and videographers as needed to support content production for home and away games and other initiativesManage external creative and production partners to ensure delivery of high-quality, on-brand assetsBrand & Community IntegrationServe as a brand steward ensuring consistency across marketing, partnerships, community relations, and game presentationIntegrate community and social impact initiatives into the Sparks’ broader marketing efforts to strengthen fan and civic connectionsKEY PERFORMANCE INDICATORS (KPIs):Timely and effective execution of marketing and content initiativesGrowth in fan engagement, CRM database, website traffic, and digital conversionsIncreased ticket sales, merchandise revenue and successful partnership activations influenced by marketing campaignsROI and performance metrics from paid advertising and digital initiativesEfficiency and accuracy in project management and campaign deliveryConsistency, quality, and creativity in brand storytelling across all platformsStrength of internal collaboration and cross-departmental coordinationKNOWLEDGE, SKILLS AND ABILITIES:Strong background in project management and implementation, with proven success executing complex, cross-functional initiativesMust have experience placing and tracking advertising campaigns across digital, social, OOH, broadcast, and/or printDemonstrated experience developing strategic plans, briefs, and campaign one-sheetsExceptional cross-functional communication, collaboration skills, and team leadershipAbility to thrive in a fast-paced environment and manage multiple prioritiesStrategic thinker with strong creative instincts and data-driven decision-makingExperience booking and managing contracted creative talent (photographers, videographers, VO artists)Expertise in digital marketing, including email campaigns, paid advertising, and website managementExcellent storytelling, writing, and communication skillsDemonstrated ability to manage multiple projects simultaneouslyProficiency in CRM systems, CMS tools, PowerPoint, and marketing analytics platformsPassion for women’s sports, empowerment, and community engagementMINIMUM REQUIREMENTS:Bachelor’s degree in marketing, communications, business, or related field (master’s degree preferred)7–10+ years of progressive experience in marketing, project management, plan building, digital strategy, and content execution/organization—preferably within sports with team or league experienceMust have experience ensuring projects are completed on time and on scheduleExperience placing and tracking advertising campaigns across digital and traditional channelsPREFERRED:Experience developing strategic briefs and multi-channel campaign plansExperience working within a sports team, league, or entertainment ecosystemFamiliarity with Sparks brand values and WNBA/NBA digital and marketing standardsWORKING CONDITIONS:Availability to work nontraditional hours, including game days, events, evenings, and weekendsAbility to manage competing priorities in a fast-paced environmentRequires on-site presence for Sparks games, activations, content shoots, and community eventsCompensation commensurate with experience; minimum starting salary $105,000This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all the details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.