Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required)

Hi-Altitude Brands is a dynamic, fast-paced, direct-to-consumer company specializing in the development and launch of innovative products across the health, wellness, and beauty industries through digital-first strategies. Our growing team of experts is committed to improving the lives of our customers. We are seeking a seasoned, highly analytical Director of E-Commerce to lead the evolution of our direct-to-consumer e-commerce strategy and optimize our Shopify Storefront(s). The Director of Ecommerce will own the end-to-end ecommerce experience and revenue growth across our Shopify Plus DTC storefronts. This role blends performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.The ideal candidate brings deep Shopify Plus expertise, a bias for data-backed decisions, strong leadership skills, and experience running a cross-functional ecommerce team in a high-growth DTC environment.The Director of E-Commerce resides in Marketing and reports directly to the Chief Marketing Officer. This position is 100% remote and requires the candidate to live and work within the Pacific or Mountain Standard Timezone.RequirementsSite Performance & Conversion OptimizationOwn full-funnel site performance: landing pages, PDPs, cart, and checkoutLead mobile-first UX/UI optimization across devicesBuild and execute a CRO roadmap with A/B tests and prioritized hypothesesIdentify site friction points using heatmaps, session recordings, and analyticsPartner with UX/UI design and development to implement friction-reducing changesSite Merchandising & Product StrategyOwn merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiencesEnsure merchandising consistency across Shopify and marketplaces (Amazon, Walmart)Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotionsBuild AOV through bundling, upsells, tiered offers, and subscription optimizationPlatform Ownership (Shopify & Tech Stack)Fully own the Shopify Plus platform, integrations, and performance roadmapManage tools including Rebuy, Recharge, Loop, Klaviyo, Okendo, AfterSell, and othersScope technical needs with development team and QA releasesEnsure optimal site speed, mobile performance, and tech stack stabilityAnalytics & ExperimentationDefine and track ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTVPartner with BI and Finance to build segmentation-based dashboards and executive-level reportingAnalyze quantitative and qualitative data to uncover optimization opportunitiesDesign and execute A/B tests with ROI modeling and proper documentation of learningsCross-Functional LeadershipPartner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teamsDrive site readiness for new product launches, promotional campaigns, influencer/VSL rollouts, and creative updatesCoordinate inventory forecasts with VP of Operations and 3PL partner (ShipBob)Support lifecycle marketing in loyalty, rewards, and churn managementCollaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency Team Management & LeadershipDirectly manage ecommerce contributors across development, UX, lifecycle, and analyticsBuild and mentor a high-performing ecommerce teamSet clear KPIs, success metrics, and development paths for all reportsQualificationsBachelor's degree in Marketing, Business, or a related field (MBA is a plus)7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions. Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs - proven success with A/B testing. Experience with Direct Response Marketing is a big plus. 5+ years of experience in merchandising digital storefronts across brand sites and marketplaces to deliver engaging, high-converting and cohesive on-brand experiences regardless of sales channel. 5+ years of experience leading a team of direct reports responsible for managing email & sms marketing, loyalty and rewards and product review programs, front and back-end development, fulfillment, and other key areas driving an e-commerce strategy. 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred. 3-5+ years managing and optimizing post-purchase up-sell flows, experience with ReBuy, Aftersell, or similar platforms a big plusAdvanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plansProven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operationsBenefitsWhat do you get for being so cool and joining our team?Competitive Salary: $175,000-$220,000 (based on experience)Fully remote working positionPaid Time Off (PTO) and annual company holidaysYour Birthday is a paid vacation day - take the day to celebrate your awesomeness!100% company-paid base plan Medical, Dental, and Vision Insurance100% company-paid Life Insurance and Short-Term Disability CoverageEmployer matching 401K participationCharitable contributions match up to $2,500/year$100/month Work From Home (WFH) stipendFree monthly employee product samples and team discountsWork/life balance, professional development opportunities, and a collaborative, innovative work culture