Director of International Marketing

Ridge - Designed For Life.Ridge crafts products made to last a lifetime through with simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community - setting our North star as we strive to improve everyday. Together we can do more with less.Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We currently operate around the globe selling in the US, Canada, the UK, EU, and Australia on Shopify and through other channels such as Amazon and Wholesalers. We have also expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches and we have plenty more in the works!Job OverviewWe’re hiring a Director of International Marketing to expand and refine our global footprint — starting with Europe. You’ll lead the strategy and execution for localization, translation, and international performance marketing, making sure our campaigns land with the same precision abroad as they do at home.The U.S. team handles the core work. Your role is to take strong campaigns and improve them for the International Markets— adapting for cultural nuance, accuracy, and performance. This position blends strategy, execution, and cross-functional collaboration in a fast-moving environment.Key ResponsibilitiesDrive International Growth: Build and execute localized marketing strategies that grow awareness and sales across key European markets.Own Localization & Translation: Oversee adaptation of creative, copy, and campaigns for local markets so they feel native, not translated.Optimize Paid Performance: Partner with the U.S. paid team to tailor ads, targeting, and creative for European audiences. Track and report ROI by region.Collaborate on Email & Retention: Work closely with the Email/Retention team to adapt lifecycle marketing for timing, tone, and compliance across regions.Cross-Functional Collaboration: Align with brand, creative, and performance teams to keep global and regional priorities in sync.Measure & Iterate: Use data to identify wins, gaps, and next steps. Move fast on learnings.Build for Scale: Spot process or tool gaps that hold back international growth and propose practical solutions.Qualifications & Experience8+ years in marketing, including leadership of international or multi-market campaigns.Deep understanding of European markets, consumer behavior, and cultural nuance.Strong background in performance marketing, localization, and content adaptation.Proven ability to collaborate across time zones with a U.S.-based team.Hands-on experience with paid media and creative review.Comfortable in a lean setup where strategy and execution overlap.You’ll Thrive Here If You…Think strategically but act quickly.Care about precision more than polish.Know how to translate a U.S. playbook for a global audience.Value partnership and clear communication.If this sounds like you, we’d love to hear from you!