Director of Marketing and Communications

Position Overview: Director of Marketing and CommunicationsLocation: Los Angeles, CAReports to: Chief of StaffCategory: ClassifiedSalary Range: Starting at $110,000, commensurate with experienceBenefits: Full-time employees of ICEF Public Schools are entitled to Medical, Life Insurance, Dental and Vision plans, and various retirement programs offered by ICEF Public Schools.About ICEFICEF Public Schools is a nonprofit charter school network committed to educating and empowering courageous leaders who embrace their full potential for college, career, and life. Our work is grounded in five mission-aligned pillars:Educating and Empowering Courageous LeadersProviding a Diverse Community that Honors Each Student’s UniquenessFostering Academic ExcellenceNurturing Healthy MindsInspiring Critical ThinkersLearn more at: www.icefps.orgJob DescriptionPosition SummaryICEF is seeking a strategic, creative, and data-savvy Director of Marketing and Communications to lead and elevate ICEF's brand presence across platforms. Reporting to the Chief of Staff, the Director will oversee ICEF's external communications, public relations, social media, and strategic marketing campaigns for enrollment and recruitment. This leader will ensure alignment and consistency in ICEF's brand, build community trust, and broaden ICEF's visibility and reach.Key ResponsibilitiesMarketing & Communications StrategyDevelop and implement a network-wide strategic communications plan and budget aligned to ICEF’s vision and missionBuild and maintain a compelling and cohesive brand presence across print, digital, and community channelsLead public relations, press engagement, media requests, and crisis communicationsManage ICEF's digital communications including website, email newsletters, advertisements, and social media Partner with the Director of Strategic Enrollment to design and oversee marketing campaigns supporting student enrollment and staff recruitmentManage and maintain inventory of branded collateral such as ICEF-branded clothing, marketing swag, promotional banners, recruiting flyers, etcWork with the Chief of Staff to set quarterly and annual goals aligned with strategic priorities and measure progress through clear KPIsRepresent marketing and communications in Cabinet-level strategy, planning, and reportingStakeholder & Community EngagementDevelop and implement strategies to raise ICEF's visibility with families, educators, elected officials, community partners, and donorsAttend community and political events to build relationships and represent ICEF’s mission and voiceCraft messaging that amplifies student and family voices and authentically reflects ICEF's communitiesEvent Strategy & ExecutionPlan, coordinate, and execute high-impact events that promote ICEF’s mission, including press events, community gatherings, staff celebrations, and student showcasesPartner with school and Home Office teams to ensure branding and messaging are consistent across all eventsOversee event communications, including invitations, promotional campaigns, and public engagement strategiesOrganizational MessagingSupport the Chief of Staff and CEO with internal and external communications, including newsletters, speeches, board reports, and talking pointsSupport the Chief of Staff and CEO to ensure consistent and mission-aligned messaging across all departments and teamsSupport the Chief of Staff to build systems and processes to increase internal transparency, knowledge-sharing, and alignment Measurement & Continuous ImprovementTrack and report performance metrics including engagement, reach, conversion, and brand perceptionAnalyze marketing effectiveness and lead cycles to continuously improve reach and impactPartner with Cabinet to evaluate brand health and refine messaging strategies as neededMinimum QualificationsBachelor’s degree required; advanced degree in communications, marketing, public relations, or related field preferredAt least 5 years of experience leading marketing and communications initiatives in a nonprofit, education, or mission-driven contextDemonstrated excellence in writing, editing, and verbal communicationDeep understanding of brand development, digital strategy, and social media best practicesStrong leadership, team management, and project execution skillsAbility to work cross-functionally and with senior leadershipCommitment to educational equity and ICEF’s missionTB clearanceBackground check clearancePreferred QualificationsExperience working with K-12 schools or within the charter/public education sectorFamiliarity with Los Angeles communities and the issues facing students and familiesProficiency in CRM systems, web CMS platforms, and graphic design or content creation toolsBilingual (Spanish/English) a plusExperience with strategic use of KPIs to regularly assess impact of marketing and communications tactics ICEF is an Equal Opportunity EmployerICEF is committed to building a diverse and inclusive team that reflects the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, or age.