Job Description

Director of MarketingPreferred Locations: Atlanta, Georgia; Augusta, Georgia; and Greenville, South Carolina.  Compensation: $100,000–$125,000 Base Salary Relocation Assistance AvailableAbout Southern Industries Home ImprovementFor over 50 years, Southern Industries Home Improvement has helped homeowners bring their dreams to life — completing more than 300,000 projects across five states. As a family-owned company, we take pride in delivering quality, trust, and long-lasting relationships.We are seeking a visionary Director of Marketing to lead our multi-state marketing operations, strengthen our regional brand presence, and drive measurable business growth across the Southeast.The OpportunityThis is a high-impact leadership role for a strategic marketing executive who thrives in a fast-paced, people-driven environment. The Director of Marketing will oversee all regional marketing functions, including Inside Marketing, Retail/Event Marketing, and Field Marketing teams while increasing Lead Generation by continuing the current avenues and sourcing other innovative processes.This leader will be responsible for guiding marketing managers and team leaders across Georgia, Tennessee, Alabama, and the Carolinas — ensuring consistent performance, innovation, and alignment with our brand’s mission and growth objectives.What We OfferCompetitive Base Salary: $100,000–$125,000 per yearPerformance-Based BonusesComprehensive Benefits: Medical, Dental, Vision, 401(k), Paid HolidaysSupportive, Growth-Oriented Leadership TeamRelocation Assistance & Regional Travel SupportKey ResponsibilitiesProvide strategic direction and leadership to regional marketing operationsLead, develop, and inspire a diverse team of marketing professionals across multiple statesDesign and execute innovative local and regional marketing campaignsDrive lead generation, brand visibility, and measurable ROIIntegrate AI and digital marketing tools to optimize performance and outreachCollaborate closely with senior executives to align marketing initiatives with company growth goalsChampion brand integrity, culture, and team performance across all locationsQualificationsProven track record in marketing leadership or regional management, ideally within home improvement or a similar industryStrong strategic, analytical, and leadership skillsDeep understanding of digital and AI-driven marketing tools and trendsExceptional communication and organizational abilitiesWillingness to travel and/or relocate as requiredValid driver’s license and reliable transportationAdaptability to any work setting (i.e. in office, on the road, outdoors, retail/event setting, etc.)Ability to walk or stand for long periods of time and lift up to 50 lbs when requiredEqual opportunity is a top priority for Southern Industries and its affiliates. We embrace each team member's uniqueness and promote inclusion for all. Please contact lpittman@southernindustries.com if you require a religious accommodation or have a disability under the Americans with Disabilities Act, that requires accommodation to meet the requirements of the job or application process.If you have any questions or concerns regarding your application, contact your recruiter at Lpittman@southernindustries.com.To further access our careers portal, click here: Careers.southernindustries.com

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