Director of Sales & Marketing

Top Requirements:Bachelor’s degree in Marketing, Business Administration, or related field.8 or more years of progressive experience in marketing and sales with leadership experience. Proven success establishing and implementing a new CRM platform, specifically Salesforce Commerce Cloud or SAP.Proven success with coaching and developing cross-functioning teams while establishing SOPs. Deep understanding of digital marketing and eCommerce platforms and ability to drive revenue growth. PLUSSES: Master's in Marketing, Business Administration, or a related field.Experience within the gaming or horse racing industry. Daily Responsibilities: Insight Global is seeking a Director of Sales & Marketing to be responsible for developing and executing comprehensive marketing strategies while managing key business relationships to drive growth of products and services. This role carries primary responsibility for achieving annual revenue targets through direct sales, marketing initiatives, and strategic partnerships. The director is responsible for driving annual revenue growth through strategic initiatives focused on customer acquisition, retention, and expansion across both B2C and B2B segments. The director oversees product development, including the creation of specialized handicapping packages and meet plans tailored to casual and professional racing enthusiasts. They manage key relationships with industry stakeholders, including racetracks, media outlets, B2B clients, and internal teams, ensuring alignment on content creation, data collaboration, and contract execution. Operational responsibilities include managing employee access to Brisnet products, coordinating eCommerce activities, and supporting customer service functions. The director also monitors performance metrics such as customer lifetime value, acquisition cost, and marketing ROI to inform strategic decisions and optimize growth. This is a full-time opportunity with one of the leading companies in the gaming industry. The salary is starting between $130,000-$150,000 annually plus bonus and benefits. The role is onsite in Louisville, KY with relocation assistance offered.