Director of Transformation – (Digital-First Business Model for Non-Affluent Segments)

About the RoleACB is seeking a Director of Transformation to lead a major transformation program focused on elevating the mass retail segment through digital-first business models, enhanced customer journeys, and data-driven growth levers. The role requires proven experience in leading complex cross-functional initiatives and driving measurable business impact in large organizations.Key Responsibilities1. Shape and lead the digital-first transformation roadmapDefine and refine transformation priorities for the mass retail segment based on customer needs, market insights, and internal capabilities.Drive the evolution of product, service, and experience models toward digital-led delivery.2. Oversee end-to-end execution of transformation initiativesLead a portfolio of strategic projects across product, channel, technology and customer experience.Collaborate with cross-functional teams to ensure initiatives are delivered on time, within scope, and aligned with strategic outcomes.3. Drive data, technology, and cross-functional integrationStrengthen the use of data, analytics, and automation to enhance customer experience and operational efficiency.Work closely with product, technology, and marketing teams to activate digital capabilities and improve customer engagement.4. Enhance service, marketing and engagement modelsPromote digital adoption and strengthen digital customer journeys across the mass retail segment.Guide teams to improve service models, marketing effectiveness, personalization, and engagement across key channels.5. Ensure governance, impact tracking, and executive alignmentProvide regular progress updates, highlight risks, and recommend strategic adjustments to senior leadership.Ensure transformation milestones deliver measurable commercial, operational, and customer outcomes.QualificationsExperience & ExpertiseMinimum 15 years of experience in banking, financial services, or related sectors.At least 5 years in a senior leadership role overseeing digital, retail, product, or transformation portfolios.Strong background in mass retail customers, digital channels, and large-scale transformation.Core CompetenciesStrategic and structured thinking, with strong problem-solving capability.Ability to lead multi-disciplinary teams and influence stakeholders at all levels.Strong understanding of digital platforms, data, customer behavior, and modern operating models.PreferredExperience in large banks or fintech/digital-first environments.Familiarity with transformation frameworks, agile delivery, or digital growth strategies.How to ApplyPlease send your CV to: Lettm03@acb.com.vn Or message directly for a confidential discussion.