E-Commerce & CRM Manager

Based at our Gold Coast HQ, Grace Loves Lace is a world-renowned bridal brand celebrated for redefining bridal fashion with effortless elegance and a commitment to sustainability. With 24 boutiques and a strong online presence across the US, Europe and Australia, we are a global leader in modern bridal.We’re seeking an experienced E-Commerce & CRM Manager to join our in-house digital marketing team on a parental leave contract (5 January 2026 - 15 November 2026). This pivotal role will lead our global e-commerce and CRM strategy, driving online sales and supporting key digital transformation initiatives.The RoleReporting to the Chief Marketing Officer, this role manages our e-commerce team and oversees our online experience across multiple international websites and CRM channels. The successful candidate will be responsible for leading the e-commerce strategy, delivering sales and conversion outcomes, and optimising the user experience globally.Key ResponsibilitiesLead and execute the global e-commerce and CRM strategy to drive online sales, bookings and email performanceManage six Shopify Plus websites and six Klaviyo accounts, ensuring functionality, consistency and best-in-class UXOwn and implement SEO strategy, including technical and content optimisation in collaboration with external partnersOversee website content, campaigns, merchandising and technical improvements in partnership with internal teams and agenciesBuild and manage strong relationships with external digital agencies and vendors (web, SEO, CRM)Manage and mentor two direct reports to foster collaboration and high performanceMonitor and report on sales, traffic, campaign ROI and performance metricsLead current website development projects and contribute to future web development strategiesEssential Knowledge / Behaviours RequiredMinimum 5-8 years’ experience in a similar e-commerce role with proven results managing complex, high-traffic websitesAdvanced knowledge of Shopify Plus (or similar platforms)Experience managing digital agencies and third-party vendorsFamiliarity with Klaviyo CRM and email marketing best practiceStrong leadership and communication skillsProven track record of driving e-commerce sales, optimising UX, and achieving commercial targetsAnalytical mindset with strong reporting and budget management skillsStrategic thinker with the ability to balance long-term initiatives and day-to-day executionExcellent written and verbal communication skillsPassion and alignment with the Grace Loves Lace brand vision and valuesOur BenefitsProduct discounts of 30% to 50% for yourself, your direct family, and friendsBenefit from an Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailersAccess to Car Novated Leasing/Salary Packaging options through Flare, providing flexibility and financial benefitsJoin a highly passionate team within a rapidly growing business that is expanding internationally, offering exciting opportunities for career growthReceive continuous support and development opportunities, ensuring you can enhance your skills and progress in your professional journeyEnjoy generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environmentAll candidates must have unrestricted full time working rights in Australia and will be required to provide two recent and relevant referees.We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.