Ecommerce Specialist

Job Title: Product Owner, E‐commerce & Growth (Marketplaces + DTC)Primary Location: Remote – Ontario or British Columbia, CanadaPosition Type: Contract‐to‐Hire (3-month contract with potential for extension or conversion after 6 months) Overview TalentFish is casting a line for a Product Owner, E‐commerce & Growth (Marketplaces + DTC). This is a Contract-to-Hire role that can be performed remotely in Ontario or British Columbia, Canada. The reason this position exists is to lead the go-to-market strategy and platform evaluation for a new consumer merchandise initiative, including Marketplace, Direct-to-Consumer (DTC), and Hybrid models. The successful candidate will own strategic planning, channel acquisition, media performance, KPI setting, and vendor/platform analysis. What You Bring to the Role (Ideal Experience) 7–10+ years of experience in e-commerce product and growth roles Proven track record launching Marketplace and DTC programs Expertise in strategy development, scorecards, and executive-ready presentations Familiarity with platforms like Shopify, BigCommerce, SFCC, or headless commerce Strong understanding of retail media and performance marketing (Meta, TikTok, Google) Measurement and attribution knowledge: GA4, UTMs, server-side tagging, incrementality testing Experience partnering with Finance and Supply Chain teams on MoR programs Exceptional stakeholder management and communication skills Nice to have: Experience in entertainment/gaming merchandise, pre-orders, or international commerce (VAT/GST) Exposure to NetSuite, Avalara, OMS/WMS integrations What You'll Do (Skills Used in this Position) Define and compare go-to-market models (Marketplace-led, DTC, Hybrid) Build and deliver a comprehensive acquisition and advertising strategy Develop a 12-week learning/testing agenda, KPI targets, and media budget Evaluate and shortlist e-commerce platforms and marketplace tooling Define and document specifications for dashboards, attribution frameworks, tracking and pixel strategies, and analytics implementation. Collaborate with Creative team to develop performance-optimized content Partner with Tech and Digital Experience on CMS, tagging, and compliance needs Deliver board-ready recommendations and a phased pilot-to-scale roadmap Coordinate operating model and RACI across internal stakeholders (Finance, Tech, Creative, Supply Chain) Compensation Information The expected salary range for this position is $70–80 CAD per hour or $100,000 – $120,000 CAD annually, depending on experience and qualifications. This role qualifies for benefits if converted to full-time. TalentFish is committed to pay transparency and equal opportunity. The salary range provided complies with applicable federal and provincial regulations. This role requires authorization to work in Canada without current or future visa sponsorship. All offers are contingent upon the completion of a background check, which may include but is not limited to: reference checks, education/employment verification, drug testing, criminal background screening, and any required certifications or compliance per client policies and laws.