Email Marketing Specialist

Job Overview:We are seeking a skilled Email Marketing Specialist with strong technical content writing expertise to plan, execute, and optimize email marketing campaigns targeting audiences in the IoT and IT domain. The ideal candidate will have a solid understanding of both marketing automation tools and technical communication, ensuring content is informative, relevant, and conversion-driven.Key Responsibilities:Develop and implement targeted email marketing strategies aligned with the company’s business and product goals.Write and design technical email content, newsletters, and product updates focusing on IoT solutions, industrial automation, and IT services.Segment and manage email lists to ensure accurate audience targeting.Utilize marketing automation tools (e.g., Mailchimp, HubSpot, or Sendinblue) for campaign setup, delivery, and analytics.Collaborate with the marketing and sales teams to create drip campaigns, promotional series, and lead-nurturing workflows.Perform A/B testing, monitor campaign metrics (CTR, open rate, conversion), and continuously optimize performance.Maintain compliance with email deliverability standards and anti-spam regulations (GDPR, CAN-SPAM).Research and develop technical and industry-specific content related to IoT products, connected systems, and enterprise IT solutions.Work closely with the design and development teams to ensure content alignment with brand tone and technical accuracy.Required Skills & Qualifications:Bachelor’s degree in Marketing, Computer Science, Communications, or a related field.Proven experience (2–4 years) in email marketing and technical content writing, preferably within IoT or IT sectors.Strong understanding of B2B marketing, lead generation, and customer engagement workflows.Hands-on experience with email marketing tools (Mailchimp, HubSpot, Brevo, Active Campaign, etc.).Excellent command of English writing and grammar, with an ability to simplify complex technical concepts.Analytical mindset to interpret campaign metrics and recommend actionable improvements.Familiarity with IoT platforms, industrial automation, embedded systems, or IT solutions will be a strong plus.Preferred:Experience in CRM integration and marketing automation workflows.Knowledge of HTML email templates and basic email design principles.Prior exposure to B2B technology marketing campaigns or industrial IoT communication.