Events & Outreach Specialist

Job DescriptionWe are seeking a proactive and detail-oriented Events & Outreach Specialist to play an essential part in helping our sales team connect with new clients, strengthen relationships with existing ones, and introduce new service and product features for the Strategic Analytics and Insights (SA&I) business. ABOUT THE JOBAs an advocate for account-based marketing, you will play a pivotal role in designing targeted strategies that maximise impact for priority accounts and drive meaningful engagement throughout the sales cycle. You will also support sales teams with the logistics and preparation of their client events as the project manager. This role will primarily be supporting sales teams in Western Europe and working with cross-functional teams globally (Sales, Marketing, Finance, Operations, and Customer Success) to identify and manage the right mix of tools and processes to move opportunities to close faster. RESPONSIBILITIESDraft, plan and execute email campaign strategies aligned with global and regional objectives to achieve campaign outcomes and pre-defined KPIs Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows Measure, analyze, and report outreach and event campaign performance Support sales representatives with organization of events, both virtual and in-person Develop content that addresses account-specific priorities and drives meaningful engagement throughout each stage of the customer journey Create and/or adapt existing content based on sales insight, target persona and segment Identify clients’ needs and gaps in our content and recommend new topics to help sellers engage with clients and leads Identify high-potential accounts and extract relevant data points to support targeted account-based marketing (ABM) strategies Collaborate with sales teams to create and refine target account lists based on strategic priorities and data-driven insights Support Sales Development Managers in inbound and outbound lead creation, maintenance and outreach Work closely with other teams and regions to build cross-functional cohesion REQUIREMENTS An ideal candidate is a proactive, deadline-driven task manager with an eye for process improvement. You are motivated by making an impact on your workplace and thrive on recognising a challenge, implementing a solution, monitoring success and continuously thinking outside the box to optimise new or existing processes. You are detail-oriented with excellent communication, active listening and time management skills. Qualifications 1-3 years of related work experience in a complex and multicultural organisation, Bachelor’s degree preferred Demonstrated ability to think strategically through the identification of problems and implement successful, tactical solutions Self-motivated with a strong attention to detail and keen ability to prioritise tasks to ensure business-critical objectives are met Skilled at building strong working relationships with team members in varying departments and/or levels of management Ability to manage multiple projects simultaneously while meeting deadlines Experience preferred with tools, such as Microsoft Office Suite, Microsoft Dynamics, Sales Accelerator, PowerBI Ability to drive productivity working in a remote, fast-paced environment Good organisational and excellent interpersonal skills Excellent written and verbal communication skills in English is a must WHAT WE OFFERWork in an international, multicultural environment Hybrid working type possible Seniority and vacation allowance Easter and Christmas bonuses, and Christmas gifts for employees’ children Annual medical check Transportation allowance Volunteer time off Additional InformationOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comWant to keep up with our latest updates?Follow us on: LinkedIn | Instagram | Twitter | FacebookOur commitment to Diversity, Equity, and InclusionAt NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion