Executive Product Proposition FTTH

ARE YOU READY TO RISE WITH PTCL GROUPWe are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.PTCL Group Vision & Values:With a clear vision to become the largest technology player and the champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:Be ResilientThink BigWin Every BattleValue SuccessIN THIS ROLE YOU WILLThe role focuses on the development of business cases/product propositions, as well as the design and implementation of products, processes, and policies in collaboration with cross-functional stakeholders including technology, brands, finance, and pricing teams. The position supports the Product Manager for the Voice/FBB segment by identifying business gaps and growth opportunities. Responsibilities also include daily, weekly, and monthly reporting and analysis of key business KPIs such as sales, churn, and revenue.HOW CAN YOU EXPRESS YOUR TALENTSupport the development and execution of the FBB/voice segment strategy and value propositions, including product, pricing, branding, promotions, and performance impact analysis.Collaborate with cross-functional stakeholders to implement strategic revenue and penetration initiatives, particularly to increase voice adoption in the customer base.Coordinate with Pricing and relevant teams to ensure timely evaluation and approval of business cases, supported by data extraction and analytical insights.Plan and execute customer value management (CVM) campaigns to increase awareness, upsell the portfolio using the Next Best Offer (NBO) framework, and drive engagement.Develop and execute marketing initiatives by creating Marcom campaign briefs, ensuring customer touchpoint effectiveness through mock calls and mystery shopping, and tracking campaign performance and outcomes.Develop and manage reporting frameworks to track customer behavior, regional performance, and key commercial KPIs including new sales, restorations, churn, core base movements, and migrations, while supporting the resolution of product-related technical issues.WHAT YOU NEED TO BE SUCCESSFULQualificationMinimum Bachelor’s degree required.PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.