Expert, Digital & Media

*Open role for both HN and HCMC.Masterise Group is seeking a Expert, Digital & Media to join our Marketing team. Our ideal candidate is a digital specialist with proven experience in the development of integrated media campaigns. In addition to being an outstanding strategist, the candidate should be a team player, and demonstrate excellent ability to manage campaigns and timelines.Key Responsibilities:Marketing & Media:Develop, implement and manage the digital marketing and/ or media strategy at corporate and project level to ensure top of mind consideration for the Masterise Homes brand and portfolio of products and servicesBuild up the digital marketing governance and guidelines for projects across all segments; Collaborate with Project Marketing teams and other stakeholders in the application of digital marketing best practicesMeasure, analyze and optimize performance across customer touchpoints and campaigns against pre-determined business goals (ROI and KPIs)Improve our market reach and lead generation tactics through performance and digital growth acquisition strategiesIdentify emerging trends and insights. Provide thought leadership and perspective to boost digital adoption and maturity across the organizationBrainstorm new and creative growth strategiesPeople management:Support the Digital & Media Director in leading and mentoring a growing team of digital strategists and analystsCollaborate with Project Marketing teams in the development of digital marketing and/ or media strategy across segments to achieve company’s objectives, including but not limited to project success and cost managementWork across other departments and stakeholders including but not limited to Data, IT and Sales to drive key digital marketing transformationCollaborate with agencies and other vendor partnersRequirementsAt least 6 years’ experience in Digital Marketing & Media Management in either an in-house or digital agency role. Minimum 2-3 years of demonstrable supervisory experiences requiredDemonstrable working knowledge of digital media channels and tactics, including but not limited to SEM, Display, YouTube, Facebook Ads and email marketingExcellent planning, analytical and organizational skills with high attention to detail in digital asset production, campaign optimization and reportingComfortable analyzing data sets and put forth recommendations to senior stakeholders. Working knowledge of analytics and optimization tools such as Google Analytics and Adobe Analytics a definite plusPassionate about all things digital and keeps abreast of evolving digital trends