External Communications & Employer Branding Lead

Company DescriptionAt the Syngenta Group, our 56,000 people across more than 90 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world's most local agricultural technology and innovation partner.Website address - https://www.syngentagroup.com/LI page - https://www.linkedin.com/company/syngentagroup/posts/?feedView=allJob DescriptionRole PurposePartner with leadership and HR teams to develop and execute strategic external communications and employer branding initiatives for the Syngenta Global Capability Center in Pune (Pune Center). This role will drive compelling campaigns that enhance our employer brand visibility, position the Pune Center as a premier GCC and employer of choice, and attract top talent in the region. The role will manage executive communications, media coverage opportunities and social media strategies to tell our story and drive positive coverage of the Pune Center's initiatives and impact.Key AccountabilitiesDevelop and lead external communications programs aligned with the Pune Center's strategic objectivesDesign and implement employer branding strategies to attract top talent and position the Pune Center as an Employer of choiceCoordinate and execute the Pune Center's external communications plan and content calendarCreate compelling content and campaigns for multiple platforms including websites, blogs, social media, newsletters, storyboards, and videoDesign, develop, and execute social media campaigns across major platforms (Instagram, YouTube, LinkedIn)Establish strong working relationships with Global Communications Leads to ensure successful local implementation of global communications strategiesMonitor and review employee-generated social media content related to the organization to ensure alignment with corporate brand guidelines and communication standardsPartner with cross-functional teams to ensure key initiatives, projects, and stories are effectively communicated externallyQualificationsExperience and Knowledge RequiredBachelor's/Master’s degree in communications or related disciplineMinimum 4 years of experience in building and executing branding strategies that drive measurable results.Proven track record of managing external communications and employer branding in a multinational environment. Global Capability Center (GCC) market experience and business understanding (preferred)Deep knowledge of communications best practices, including social media and external communications planning and implementationExceptional content writing skills for diverse communication channels (intranet, newsletters, social media, video scripts)Strong understanding and passion for social media with proficiency across major platformsAbility to interpret social media metrics, results, and trends, and take action to optimize campaign effectivenessGood knowledge of graphic design software and basic video editing toolsAdditional InformationNote: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status