Fashion Marketing Expert

About UsWe are looking for an experienced and motivated Fashion Marketing Expert to lead the marketing efforts for two dynamic lifestyle retail brands: Nillens and ONYU.·        Nillens is a trusted home and lifestyle brand with 12+ years of heritage in bedding, bath, loungewear, and baby. ·        ONYU is a contemporary menswear brand launched in 2023, offering wardrobe essentials with a focus on comfort, style, and quality.Both brands are Egyptian-made, customer-centric, and positioned for regional growth.This is a hands-on role where you will be directly responsible for developing and executing campaigns, building brand presence, driving growth, and gradually building a small team. You will balance strategy with execution — shaping the vision while also rolling up your sleeves to make it happen.Key ResponsibilitiesBrand & Marketing Strategy·          Develop and execute brand and marketing plans for both Nillens and ONYU.·          Ensure consistency in brand identity, messaging, and tone across all channels.·          Translate business objectives into practical marketing campaigns that build awareness, loyalty, and sales.Campaigns & Growth·          Plan and run 360° campaigns across digital, social , retail, PR, and events.·          Lead on content creation, photoshoots, collaborations, influencer programs, and retail activations.·          Work closely with the sales and retail teams to design and execute promotions that drive measurable growth.Hands-On Execution·          Oversee day-to-day marketing activities including content calendars, media buying, newsletters, and in-store activations.·          Work directly with agencies, influencers and freelancers to deliver campaigns on time and on brand.·          Be actively involved in events, pop-ups, and collaborations from planning through to on-the-ground execution.Team Building & Management·          Gradually build and structure a small, high-performing marketing team across content, social, design, and digital.·          Provide mentorship, clear direction, and accountability to junior team members.·          Set KPIs and processes to ensure smooth execution and measurable results.Reporting & Budgeting·          Conduct market research and competitive analysis to stay ahead of trends.·          Manage the marketing budget and track campaign performance against goals.·          Report regularly to leadership on marketing effectiveness and growth outcomes.Who You Are·          5–8 years of experience in marketing, ideally in retail, fashion, or lifestyle.·          A balance of strategic thinking and hands-on execution — equally comfortable designing a campaign and running it yourself.·          Strong leadership, communication and organizational skills, with attention to detail and the ability to manage multiple stakeholders. ·          Proven ability to develop and implement successful marketing strategies that drive business results.·          Excellent written and spoken English, with ability to craft content and messaging.·          Skilled in social media marketing, digital advertising, and influencer partnerships.·          Strong problem-solving skills with experience in event planning and execution.·          Analytical mindset with the ability to track performance and optimize campaigns.·          Experience managing budgets and timelines effectively.How to ApplyIf you're passionate about building brands, executing creative campaigns, and growing a customer base, we'd love to hear from you! Send your CV to jobs@hesni.com.eg