Financial Controller – High-Growth Ecommerce Brand

Financial Controller – High-Growth Ecommerce BrandA scaling ecommerce brand is looking for its first internal finance hire - a Financial Controller who can build structure, commercial clarity, and financial confidence during a period of rapid growth.This is not a corporate finance function. It’s hands-on, dynamic, and suited to someone who thrives in fast-moving, founder-led environments where decisions are made quickly and growth happens fast. You’ll be the person who finally brings discipline, accuracy, and forward visibility to a business that is already hugely successful, but now needs a proper internal finance function to scale without surprises.The RoleYou’ll own the finance function end-to-end. That includes tightening reporting, building efficient processes, and giving the founders the clarity they need across cash flow, profitability, and performance.This covers:Month-end close, reconciliations, journals, accruals, and reportingBuilding forecasting models that connect operational detail to commercial outcomesCash flow management and working capital oversightCreating structure around controls, documentation, and financial processesWorking directly with founders and internal leaders on budgeting and financial planningLiaising with external accountants and ensuring smooth complianceLifting the quality, speed, and reliability of financial insight across the whole businessYou’ll be the person who finally answers the question: “Where are we today, where are we heading, and what do we need to change?”Why This Role MattersGrowth has been fast. Revenue is strong. Channels are expanding. But the business now needs a finance leader who can bring order, clarity, and maturity without slowing the pace.This is why the role must sit at Financial Controller level: someone senior enough to run finance independently, but hands-on enough to build the foundation themselves.What They Really NeedThis business wants a finance leader who understands growth mechanics, and support strategic decisions with real commercial insight.This means you must understand:CAC - how acquisition cost changes by channel, event, and seasonMER - how efficiency changes as spend scalesRevenue curves vs spend curves - pacing, guardrails, risk, seasonalityBudgeting frameworks that give creative and performance teams speed, while keeping founders in controlThis is the kind of partnership high-growth ecommerce brands rely on:Creative gets freedom to test and scale, because finance builds structure that protects cash and margin.Who Might This SuitsSomeone who:Someone who is a Financial Controller or strong Finance ManagerHas worked in ecommerce, retail, FMCG, or a high-growth consumer brandIs comfortable being hands-on, especially early on, while building structure that scalesKnows what good looks like – and can spot weak processes instantlyCan simplify financial information so non-finance teams understand it quicklyThrives in entrepreneurial, collaborative, founder-led environmentsFuture Growth - This role will grow into Head of Finance as the business expands. But they don’t want to over-title someone too early - they want someone who grows into the role, not away from it.