Manager, Strategic Partnerships

About FireworkJoin Firework – Where Innovation Meets ImpactFirework is revolutionizing connected commerce with the world’s most advanced and largest AI-powered video commerce and engagement platform, trusted by the most innovative brands and leading retailers. We bring the energy of in-store experiences online by integrating content and conversational commerce to every digital touchpoint transforming how brands connect with audiences, convert interest into action, and build long-term customer loyalty. At Firework, you’ll be part of a high-growth, team-centric environment where innovation thrives and collaboration fuels success.

Having raised over $235m to date led by investors such as the SoftBank Vision Fund 2 and operating at a global scale, we offer unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of connected digital commerce. If you’re curious, ambitious, and energized by big ideas, Firework is the place to grow, lead, and shape the next era of online shopping—together. SummaryWe are looking for a driven and entrepreneurial-minded Manager, Strategic Partnerships to help grow our partner ecosystem in the Greater China region.

This role requires building and maintaining strong relationships with partners, supporting them through lead generation, onboarding, and customer retention. As the main point of contact, you will manage daily operations, including lead tracking, renewals, and payouts, while ensuring smooth communication and partner success. What You’ll Be DoingWork cross-functionally with the internal sales team and external partners to source, support, and close net-new merchant deals. Expand ARR from existing accounts through partner collaborationFocus on managing high-value agencies and tech partners capable of influencing revenue.

Build Joint Business Plans (JBPs) to align goals and track performanceCo-develop GTM strategies with ecosystem partners to ensure long-term, win-win success for Firework and its ecosystem. Maintain a strategic mindset beyond transactional lead-gen effortsWork closely with the internal CS team to enable and empower agency partners, ensuring customer retention and driving ARR expansion within existing accountsCollaborate with partner marketing to execute joint events, WeChat posts, webinars, and media partnerships that elevate awareness in the market and support upper-funnel engagement to cultivate the target audienceTrack partner performance using data-driven KPIs. Evaluate ROI of all partner and marketing initiatives.

Ensure each investment drives measurable revenue growth and meets ROI benchmarksWe’ll be excited if you have4–8 years of experience in partnerships, business development, or channel sales, preferably in SaaS, digital commerce, or martechProven track record of driving revenue through partner ecosystemsExperience working with agencies, Shopify/Klaviyo/Google, or similar platform partnershipsStrong project management and stakeholder coordination skillsBusiness-level Mandarin and English requiredROI-driven mindset with a strong understanding of partner metrics and financial impactFamiliarity with the Greater China ecommerce ecosystem and cross-border trends is a strong plusSuccess MetricsNet-new ARR from partner-sourced merchantsDeal expansion and renewals through agency enablementGTM success metrics (campaign performance, event engagement, funnel conversion)Partner satisfaction and retentionROI on total investments (Revenue / Total Cost)LocationsThe role may be remote.

We are looking for candidates based in Shenzhen. Don’t hold backWe understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.