First Gen: Food Brand Marketing (Lay's) Intern 2026

OverviewPepsi, Lay’s, Quaker, Doritos—tempting, right? 😎 That's the taste of interning at PepsiCo! Immerse yourself in our vibrant workplace culture. 💼Excited to make an impact and work with iconic brands? Look no further! Every 6-months, PepsiCo BeNeLux seeks talent like you. Our Internship program for (near-)graduates offers meaningful projects, mentorship and skills training. Not only on-the-job learning awaits, but also a journey of personal and professional growth. 🌱Join our inclusive culture where diversity thrives and embark on your internship journey alongside 30 fellow PepsiCo enthusiasts.ResponsibilitiesJob perks that'll rock your world:🤑 This internship pays you €550 every month, and you get travel reimbursement too! ✈️ Craving some extra time off? Well, guess what? Your holidays are sorted!🤝 Monthly office vibes: Don't miss out on our office events and activities!Our offices are brand new! Love a bit of variety? Work partly from home with our hybrid setup - we will provide you with a ‘work-from-home toolkit’.What you will learn as Food Brand Marketing Intern:Have you ever wondered how new products come to market? You will play an important role in making sure new products are ready to be launched!Project planning & cross-functional stakeholder management.You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies.You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking.After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.QualificationsJob essentials:You confidently take initiative and start your own projects and you see every new task as a great opportunity to learn.You’re organized whilst balancing different projects running simultaneously and have a result-oriented focus.You have a passion for the food and FMCG industry.You are a bachelor’s/master’s student or recent graduate focused on business/marketing.You are fluent in Dutch and English (good knowledge of French is a bonus).You are able to come to our offices in Utrecht three days a week.Your recruitment journey:Phone screen by one of our fantastic recruiters 📞Interview at our office 🏢Offer: you are hired! ✍️Welcome at PepsiCo! 🤩PepsiCo in a Nutshell:Our vision? We're all about being the global leader in Beverages and Convenient Foods the pep+ way. Pep+ is our groundbreaking strategy, prioritizing sustainability and our exceptional team in value creation and growth. We're all about emphasizing planetary boundaries and sparking positive change worldwide. Want more info? Check out www.pepsico.com. 🌍🚀