Manager, Ford Pro IMG Brand

Ford Pro: https: //www. fordpro. comIMG – International Markets Group e. g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor marketsDefine the Ford Pro Communication Strategy for IMGLead Ford Pro Brand Communications Strategy to launch and sustain the Ford Pro in IMG successfully. Enable and support IMG Markets with integrated customer communications strategic capability and developmentResponsible for creating Ford Pro IMG brand and integrated customer communications strategy playbook.

Develop brand communication architecture and strategies; Lead rollout of Ford Pro brand strategy and guidelines across IMGDetermine what Ford Pro means in IMG from a marketing perspective by defining central brand vision of holistic value (product, services, experiences, etc) that Ford Pro provides to different types of IMG commercial customers (large fleets, small business owners, etc. ). Develop the communication strategy and playbook for how Ford Pro communicates this integrated value proposition in IMGAdapt Ford Pro global proposition to IMG, keeping consistency with global brand vision, brand strategy & messaging while customizing to ensure local relevance in IMG.

Collaborate with global team to ensure brand strategic alignmentPartner closely and support the Ford Pro IMG central team and markets to decide when to launch and communicate the Ford Pro brand relative to the readiness level of local commercial vehicle capabilities and ecosystem (product lineup, sales, modification, servicing, software/connectivity, financing, etc). Serve as regional SPOC for regional scalable creative asset development programsDevelop the Marketing GTM planDeliver launch effectiveness and efficiency through an optimized Marketing GTM planLead development of regional Marketing GTM launch plans and support local execution.

Team up with markets to define the Ford Pro GTM marketing approach and plan in each IMG market. Provide marketing leadership, value-added guidance and co-planning to maximize marketing launch impact in the local ecosystemAdapt and scale Marketing GTM launch success, lessons, and strategies from the lead market to other marketsSteer regional Marketing Communication Governance through launch preparation milestones and GTM forums.

Co-lead the integrated Marketing GTM Process of new Ford Pro products, services, and experiences in close collaboration with global, regional, and local marketing leadsUtilize advanced marketing skills, such as software-as-a-service selling, to strengthen the B2B marketing planSupport Markets’ Commercial InitiativesProvide strong marketing support to markets on B2B enablers, initiatives, and program expansions when required. Give marketing inputs to help expand Ford Pro commercial offerings and services such as Ford Pro Converter, telematics, website development, etc. QualificationsBachelor's degree or higher in Business Management7-10 years’ experience in Business-To-Business (B2B) Marketing / Communications.

Commercial sales experience is beneficialAutomotive experience is beneficialPrior experience in brand strategy and developing B2B marketing launch plans.

Knowledge of corporate processes, software/connectivity, customer service, and B2B sales is an advantageA high-performance team player who collaborates effectively to deliver resultsStrategic leader with strong communication skills, management ability, and presence‘Can-do’ attitude, promoting commercial customer centricity and simplificationDependable, committed, and highly responsible to deliver outcomesConfidently able to lead, motivate, and manage others by influenceB2B communication strategy, customer and commercial insight; brand positioning, marketing mix; relationship management; cost management and ROI efficiencyUnderstanding of commercial customer marketing and effective GTM approachesExperience with regional marketing and understanding of local marketsEnglish fluencyFlexibility on working hours given global HQ and market time zone differencesExpert stakeholder management, ability to negotiate and bring others on the journeyAbility to lead and manage NDA projects and craft business/marketing strategies suitable for commercial customers.