Title: Content Creator - Paid Media and UGCSalary: Up to £30,000 + 20% Bonus and benefitsLocation: West London - In officeSector: RetailContact: david. daminabo@forsythbarnes. comWe have partnered with an excellent retail and DTC brand who have taken their industry by storm. With a community-first approach, the brand is steeped in creativity, authenticity, and impact. As they are rapidly growing, they would love to hire a Content Creator with a flair for performance-driven storytelling and UGC style content to support their paid ad strategy across TikTok, Meta, and YouTube.
This role will require an individual who understands hooks to capture a customers attention in the first 3 seconds. Knows how to make people stop scrolling and click. You will be hands-on creating videos and visuals that feel organic but built to convert to purchase such as product demos, unboxing, real-world use cases and community driven content. Key Responsibilities: UGC-style Video Production: Plan, shoot, and edit authentic-feeling content that mirrors the style of native platform creators. Ad Creative Development: Create high-performing, conversion-optimized content specifically for paid channels (Meta Ads, TikTok Ads, YouTube Ads). Test & Iterate:
Collaborate with the performance marketing team to test content variations, formats, and hooks to drive better ROI. Content Strategy Support: Help shape the creative approach for product launches, evergreen campaigns, and seasonal moments with performance in mind. Talent & Creator Management: Occasionally brief and direct UGC contributors or influencers to deliver campaign-ready assets. Stay Trend-Obsessed: Monitor trends across TikTok, Instagram, and YouTube — jumping on relevant formats and styles quickly. What You Bring: 2–3 years’ experience in content creation, ideally with a focus on DTC/eCommerce or performance marketing. Proven track record of creating content for paid social campaigns that perform.
Skilled in mobile video editing tools (CapCut, InShot, Adobe Premiere Rush) and/or desktop editing suites. Strong understanding of ad best practices across TikTok, Meta, and YouTube. Bonus if you’ve worked with or sourced UGC creators and influencers. What you'll get: Generous bonus scheme and holiday allocationsDiscounts on products and brands within the portfolioAnniversary giftsPrivate health insuranceCollaborative culture and office environment
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